Healthcare Marketing Intern

6 months ago

London, United Kingdom Greenwich PCN Alliance Ltd Full time

**Job Summary**:
Are you passionate about the intersection of healthcare and marketing? Do you have a knack for creating compelling content that resonates with diverse audiences? Are you interested in kick-starting your marketing career?

If so, we invite you to join our dynamic team as a Healthcare Marketing Intern. We're looking for a talented and creative individual to join our team to positively impact the marketing arm of our organisation.

This exciting opportunity allows you to gain hands-on experience in the healthcare industry while contributing to the development and execution of innovative marketing strategies. You'll be a vital part of the Primary Care workforce, helping us deliver our business strategy through targeted and effective communications to support the holistic agenda of GPA, each Primary Care Network (PCN), and their existing initiatives that support their patient populations.

Our desire is to find a successful applicant that is caring, dedicated, reliable and person-focussed, and enjoys working with a wide range of people. They will have good written and verbal communication skills and strong organisational and time management skills. They will be highly motivated and proactive with a flexible attitude, keen to work and learn as part of a team, whilst committed to providing people, their families and carers with high quality communication.

This role is intended to become an integral part of the PCN’s multidisciplinary team, working alongside clinicians and non-clinicians to provide an all-encompassing approach to promoting GPA's positive reputation as the delivery partner of choice for the health and care system across Greenwich.

**Primary Responsibilities**:

- Work primarily in the Management team supporting our operational areas, assisting in responding to marketing enquiries and supporting in marketing and advertising promotional activities via all communication channels.
- Work with the relevant PCN Administrator and Business Manager as needed to schedule social media posts, gather content and format external stakeholder newsletters.
- Maintain a database of media enquiries and journalist contact information relevant to the scope of the company.
- Update relevant content for the PCN practice teams on their local websites.
- Create and edit videos and photographs of events to be used across all internal and external communications channels to promote the positive work of GPA and build our reputation as the delivery partner of choice for Primary Care in the borough.
- Produce weekly media scanning reports for the Management Team and other media monitoring reports as required.
- Work with the Business Manager as required to help update the website.
- Work with the relevant PCN Administrator and Business Manager where needed to develop content including graphics, video, audio, campaigns and initiatives.

**Key Tasks**

**1. Providing marketing support for GPA and the PCNs**
- Working with the Management team, SEL ICB, and other external organisations to source content for our corporate staff newsletter and our other internal communications channels.
- Working with the relevant PCN Administrator as needed to schedule social media posts, gather content and format of internal and external stakeholder newsletters and provide support for behavior change campaigns.
- Working with the Management Team to develop the promotion and advertising of staff surveys, and PCN-specific and company events.
- Provide support for exhibitions and conference including organising attendance, managing suppliers and ensuring the relevant marketing collateral is in place.
- Maintaining relevant contact information for the Management team on a database for future marketing use.
- Helping to maintain a database of media enquiries and journalist contact information.
- Working with the relevant PCN Administrator and PCN Digital and Transformation Leads to update relevant content for PCNs and GPA on practice websites.
- Creating and editing videos and photographs of events to be used across all internal and external communications channels to promote the positive work of GPA and build our reputation as the delivery partner of choice for Primary Care within the borough.
- Producing a bi-weekly media scanning report for the Business Manager and Board members and other media monitoring reports as required.
- Working with the relevant PCN Administrator as required to help update the website.
- Working with the relevant PCN Administrator to develop content including graphics, video, audio, podcasts for internal and external projects, campaigns and initiative

**2. Professional development**
- Work with the Business Manager for advice and support.
- Undertake continual personal and professional development, taking an active part in reviewing and developing the role and responsibilities, and provide evidence of learning activity as required.
- Adhere to organisational policies and procedures, including confidential

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