Head of Marketing

6 months ago

Bedford, United Kingdom Tilia Homes Full time

**About Us**:
There has never been a better time to join Tilia Homes in an industry that is fast paced, exciting and rewarding.

Our vision for Tilia Homes is clear; to become a top five housebuilder within five years and we are already laying strong foundations for growth with the acquisition of new land and investment.

We realise at the centre of our plans are our people and as such are looking to invest heavily in them through development, support, and of course remuneration.

Join us and be part of a business that prides itself on creating desirable, stylish homes for families to live in and enjoy for many years to come.

**What Tilia Homes can offer you;**
- 26 days holiday with additional bank holidays;
- Bonus Scheme;
- Company Pension Scheme;
- Holiday Buy Scheme
- Car allowance;
- Private Medical Insurance;
- Life Assurance;
- Employee discount on a new Tilia home;
- Retail discount portal;
- Employee Assistance Programme;
- 24/7 GP.

**About The Role**:
We have an exciting opportunity for a Head of Marketing to join a friendly team working in our Head Office and based at our office in Bedford on an 8 month fixed term contract. The purpose of the role will include;
- Implement the national marketing and communication strategy
- Lead the national marketing and communication function, developing and implementing best in class marketing, in line with brand guidelines practices
- Lead the creation of best-in-class strategic three-month rolling marketing activity in consultation with regional sales directors, sales managers and external agencies
- Utilise market data and insights including marketing segmentation to develop site specific marketing plans to time and budget and in consultation with sales teams, suppliers and other key stakeholders
- Utilise external and internal data sources to analyse, monitor and measure the performance of all campaigns, reporting on overall divisional performance and driving continuous improvement
- Maximise website effectiveness by driving continuous improvement and delivering new/improved functionality
- Lead the delivery of first-class social media, digital and CRM campaigns analysing performance and driving continuous improvement
- Manage, monitor and report on the national marketing budget
- Ensure regional marketing is aligned to group activity and delivered with consistency of message and adherence to group guidelines, systems and processes
- Oversee monthly marketing meetings and participate in regional marketing meetings/calls
- Participate in the planning and implementation of site marketing presentation and show home launches
- Proactively visit developments to support sales delivery and where needed assess performance

**About You**:

- Previous experience in a B2C Marketing role and ideally with people management experience
- Experience of campaign planning and working across a range of channels including digital and more traditional offline channels
- The ability to manage multiple agencies and stakeholders
- Highly pro-active with strong organisational skills and the ability to manage time effectively
- High level of IT literacy, strong excel skills and the ability to learn a range of different IT systems
- High level of attention to detail and a strong customer focus
- Analytical thinking with the ability to use data to drive continuous improvement
- Strong written and verbal communication skills
- Ability to work as part of a team and under own initiative
- Highly collaborative individual with willingness to share and learn from others

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