Social Media Marketing

6 months ago

Bedford, United Kingdom RG Marketing Full time

**Job Opportunity: Social Media Maestro for a Restaurant Marketing Agency**

Position: Social Media Manager

Location: Bedford, 38 Mill Street

**About Us**:
At our restaurant marketing agency, we’re passionate about transforming restaurant brands into unforgettable experiences through innovative and engaging digital marketing strategies. Our mission? To help restaurants connect with their audiences, amplify their online presence, and boost sales through compelling social media campaigns and digital marketing campaigns.

**The Role**:
We’re on the hunt for a multi-talented Social Media Manager who’s not just good but exceptional. Someone who lives and breathes social media, understands the nuances of sales psychology, and knows how to speak to different audience types within the hospitality sector. You’ll be creating scroll-stopping content, crafting compelling paid advertising campaigns, and bringing fresh, creative ideas to the table. You will be part of a wider team, collectively managing multiple clients.

**What You’ll Do**:

- **Strategic Wizardry**:

- Craft and execute brilliant social media strategies that hit client objectives and KPIs out of the park.
- Plan and manage a robust social content calendar that keeps every client’s feed fresh and engaging.
- **Campaign Alchemy**:

- Design and deploy irresistible paid social media campaigns with persuasive language that captivates and converts.
- Work hand-in-hand with the media team to produce killer creative briefs and guide content creation.
- Reach out to influencers on behalf of restaurants and oversee the process of influencer marketing.
- **Content Curation**:

- Edit and polish content to a good standard, photos, videos, graphics/ ability to work with templates produced by the brand team.
- Ensure content aligns with brand guidelines and tells a cohesive story.
- Ensure the content resonates with the audience and hits objectives in a strategic, thought out way.
- **Client Onboarding Magic**:

- Set up and manage social media pages and advertising accounts for new clients.
- Handle reviews with finesse, maintaining the client’s brand tone with ease.
- **Posting and Scheduling Mastery**:

- Schedule and post content that not only aligns with the brand’s voice but also achieves brief objectives seamlessly.
- Post on local community pages, engaging with customer comments, replying to DM’s.
- **Insightful Analysis**:

- Produce detailed reports, digging deep into key metrics to evaluate performance.
- Offer actionable insights and strategic recommendations based on data.

**What You Bring**:

- Marketing Genius: A rock-solid understanding of fundamental digital marketing principles.
- Wordsmith: Exceptional copywriting skills to create engaging, on-brand content.
- Hospitality Savvy: A keen understanding of the restaurant industry and its unique challenges.
- Data Whisperer: Sharp analytical skills to turn data into actionable insights.
- Basic Design: Proficiency in basic photo, video, and graphic editing with a strong eye what looks good.
- Brand Guru: Deep understanding of brand design principles and understanding the importance of brand consistency and perception.
- Creative Ideator: Innovative thinking to bring fresh ideas and solutions across all areas.
- Organisational Ninja: Stellar time management and multitasking abilities.
- Problem Solver: Strong research skills and a knack for solving problems creatively.
- Sales Psychology: Understand the basics of sales psychology and audience communication. Knowing how to address different types of customer types.
- Detail-Oriented: Impeccable attention to detail in every task.
- Food Lover: A genuine passion for the food and hospitality industry.
- Content Creator: Be open to learning As a creative assistant, you'll have the opportunity to capture and produce photos and videos You'll be partaking in fun and exciting content shoots at restaurants and of course, sampling plenty of free food If you already have this skill, that's a bigger bonus

**Your Digital Toolbox**:

- Platforms: Meta Business Suite, Ads Manager, Facebook Instagram, Google Business Profile, TripAdvisor, TikTok, MailChimp
- Software: Premiere Pro, Final Cut, Capcut, Lightroom, Photoshop, Illustrator, CanvaPro, Agency Analytics, Google Suite, Slack, Notion, Zoom, WhatsApp, Loom

**Who You Are**:

- Team Player: You thrive in a collaborative environment.
- Quick Learner: You pick up new skills and knowledge swiftly.
- Proactive: You’re always looking for ways to improve and innovate.
- Problem Solver: You tackle challenges head-on and find effective solutions.
- Excellent Communicator: Your English is flawless, and you can convey ideas clearly and persuasively.
- Adaptable: You’re flexible and can adapt to changing circumstances and new challenges.
- Detail-Oriented: Your meticulous attention to detail ensures nothing slips through the cracks.
- Food Enthusiast: You have a passion for the food and restauran

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