Cro Specialist

3 weeks ago

Bury, United Kingdom JD Sports Full time

**Role overview**:
As a Conversion Rate Optimisation Specialist, you will be looking at the customer journey, identifying areas for improvement and leading the conversion rate optimisation projects. In this role, you'll have the chance to really make an impact

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with over 60,000 colleagues and over 3,400 stores across several retail fascias in over 30 markets around the world.

JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.

We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.

**Responsibilities**:

- Utilise user insights and analytics to identify opportunities and issues in the consumer journey
- Collaborate across the CRO and UX department to ensure potential solutions have merit, and then ideate with the broader team to realise iterative gains via experimentation.
- Monitor performance of testing, ensuring key metrics are championed and targets are held to.
- Ensure governance for the operational factors across the CRO team, including reporting, ideation processes and documentation, are kept up.
- Oversee the upkeep and management of an insight and results repository. The goal of which is to always have a history of testing to refer back to.
- Distribute insights to business stakeholders at key moments, engaging them in the wider purpose and goals of experimentation.

**Role objectives and KPI's**:
Insight-to-Outcome

Experiment Success rate

Experiment volume

**Competencies and behaviours**:
Deciding and Initiating Action

Working with People

Presenting and Communicating Information

Analysing

Delivering Results and Meeting Customer Expectations

**Skills and Experience**:

- Experience with Analytical tools, such as Google Analytics.
- Ability to work through statistical significance and wider success reporting for experiment performance.
- Proficiency with some manner of CRO/Experimentation platform; VWO, Monetate, Optimize, etc
- A customer-focused and goal-orientated mindset.
- Knowledge of all aspects of conversion enhancement, including UX, and web analytics.
- A good technical foundation or background in digital marketing.
- Critical thinking and attention to detail.
- Strong communication skills.

**Training needs to upskill**:
Deeper understanding of CRO strategies and tactics.

Extend knowledge of ABn and MVT methodologies

Experience with front-end technologies. Javascript, HTML & CSS, for example

We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:

- Free parking
- Incremental Holiday Allowance
- Staff Discount On JD Group and other brands within the organisation
- Pension Scheme
- Personal development opportunities to learn and develop at work.

Thank you again for your time.

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