CRO Manager
3 weeks ago
Conversion Rate Optimisation Manager
Role overview:
- Facilitate improvements in conversion rate across all the digital channels.
- Maximise data to drive improvements to customer & commercial KPIs.
- Develop and implement a conversion roadmap to achieve these goals
Responsibilities:
- Implement & influence a conversion optimisation roadmap across all digital channels to maximise performance
- Drive a test-and-learn programme using appropriate testing tools to ensure measurable results
- Analyse and work with digital marketing colleagues to optimise marketing channel conversion
- Utilise/facilitate a comprehensive customer research programme (usability labs, on-site surveys, post-purchase experience surveys) to drive hypotheses into the experimentation roadmap
- Utilise (& influence) a comprehensive suite of reports detailing operational & customer KPIs.
- Continuously review & enhance the insight/analytics around digital channel performance
- Identify, report on and work with trading teams and developers to fix issues affecting conversion rate using the below areas:
- Conversion, sessions, transactions, cart to completion, add to cart, IPO
- Fascia, device, funnel
- Take ownership of the conversion funnel, identifying areas of improvement and implementing changes
- Manage and develop customer segmentations from the customer data and insight that we have. Use these to enable more effective multi-channel marketing and targeting.
- Develop strong relationships with suppliers and partners to ensure effective delivery of services to the business and department. Work quickly to resolve any issues before they impact upon performance.
- Identify, manage and mitigate risks to multi-channel performance. Ensure that potential risks to service, sales and profits are quickly identified and mitigation plans put in place before they impact upon business performance.
- Take line management duties for the specialist roles in the team, providing guidance and mentorship for those looking to execute the broader roadmap
Role Objectives and KPI’s:
- Volume of EXPs across all fascia
- EXP Success rate
- Revenue Impact
- OPD
- Insight-to-Outcome
- Conversion Rate %
Skills and Experience:
- Experience optimising the day-to-day performance of Conversion Optimisation teams
- Thorough understanding of CRO processes and practices, and end-to-end experimentation strategy
- Ability to showcase a portfolio of results, proven processes and best-in-class experimentation
- Proficiency with analytical tools and quantitative testing platforms
- Ability to delegate effectively to ensure CRO deliverables are provided in a timely manner
#LI-JR11
-
CRO Manager
3 weeks ago
Bury, United Kingdom JD Sports Full timeConversion Rate Optimisation Manager Role overview: Facilitate improvements in conversion rate across all the digital channels. Maximise data to drive improvements to customer & commercial KPIs. Develop and implement a conversion roadmap to achieve these goals Responsibilities: Implement & influence a conversion optimisation roadmap across...
-
CRO Manager
2 weeks ago
Bury, Greater Manchester, United Kingdom Naylor's Equestrian Llp Full timeConversion Rate Optimisation Manager Role overview: Facilitate improvements in conversion rate across all the digital channels. Maximise data to drive improvements to customer & commercial KPIs. Develop and implement a conversion roadmap to achieve these goals Responsibilities: Implement & influence a conversion optimisation roadmap across all digital...
-
CRO Manager
3 weeks ago
Bury St Edmunds, Suffolk, United Kingdom JD Full timeThis job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. Conversion Rate Optimisation Manager Role overview: Facilitate improvements in conversion rate across all the digital channels. Maximise data to drive improvements to customer & commercial KPIs. Develop and implement a conversion roadmap to achieve...
-
Paid Media Manager
3 weeks ago
Bury, United Kingdom JD Group Full timeAs a Paid Media Manager, you be a part of the management team within the Paid Media Department. You will lead, inspire, and develop Senior Executives, Executives & Assistants in our market-leading in-house Paid Media team. You will spearhead best-in-class Paid Media implementation across focussing on Paid Search & Shopping, as well as Paid Social & Digital...
-
Paid Media Manager
3 weeks ago
Bury, United Kingdom JD Sports Full timeAs a Paid Media Manager, you be a part of the management team within the Paid Media Department. You will lead, inspire, and develop Senior Executives, Executives & Assistants in our market-leading in-house Paid Media team. You will spearhead best-in-class Paid Media implementation across focussing on Paid Search & Shopping, as well as Paid Social & Digital...
-
Senior Paid Media Executive
3 weeks ago
Bury, United Kingdom JD Group Full time· Job Title – Senior Paid Media Executive · Location – Bury Manchester, BL9 8RR · Working hours – 40 hours Role Description As a Senior Paid Media Executive, you will lead, inspire, and develop Executives & Assistants in our market-leading in-house Paid Media team. You will help...
-
Communications Manager
2 weeks ago
Bury St Edmunds, Suffolk, United Kingdom JD Full timeAs a Paid Media Manager, you be a part of the management team within the Paid Media Department. You will lead, inspire, and develop Senior Executives, Executives & Assistants in our market-leading in-house Paid Media team. You will spearhead best-in-class Paid Media implementation across focussing on Paid Search & Shopping, as well as Paid Social & Digital...
-
Paid Media Lead
1 month ago
Bury, United Kingdom JD Sports Full timeAs a Paid Media Lead, you will be part of the senior team and will help to lead, inspire, and develop our market-leading in-house Paid Media team. You will spearhead best-in-class Paid Media strategy, automation, and implementation across Paid Search, Paid Social & Digital Display. You will work with other leads in the department and have a dedicated...
-
Paid Media Lead
4 weeks ago
Bury, United Kingdom JD Group Full timeAs a Paid Media Lead, you will be part of the senior team and will help to lead, inspire, and develop our market-leading in-house Paid Media team. You will spearhead best-in-class Paid Media strategy, automation, and implementation across Paid Search, Paid Social & Digital Display. You will work with other leads in the department and have a dedicated team. ...
-
Paid Media Lead
4 weeks ago
Bury, United Kingdom JD Sports Full timeAs a Paid Media Lead, you will be part of the senior team and will help to lead, inspire, and develop our market-leading in-house Paid Media team. You will spearhead best-in-class Paid Media strategy, automation, and implementation across Paid Search, Paid Social & Digital Display. You will work with other leads in the department and have a dedicated team. ...
-
Paid Media Manager
2 days ago
Bury, Greater Manchester, United Kingdom Naylor's Equestrian Llp Full timeAs a Paid Media Manager, you be a part of the management team within the Paid Media Department. You will lead, inspire, and develop Senior Executives, Executives & Assistants in our market-leading in-house Paid Media team. You will spearhead best-in-class Paid Media implementation across focussing on Paid Search & Shopping, as well as Paid Social & Digital...
-
Paid Media Manager
2 days ago
Bury St Edmunds, Suffolk, United Kingdom JD Full timeThis job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. As a Paid Media Manager, you be a part of the management team within the Paid Media Department. You will lead, inspire, and develop Senior Executives, Executives & Assistants in our market-leading in-house Paid Media team. You will spearhead best-in-class...