CRO Manager
6 months ago
Conversion Rate Optimisation Manager
Role overview:
Responsibilities:
Implement & influence a conversion optimisation roadmap across all digital channels to maximise performance Drive a test-and-learn programme using appropriate testing tools to ensure measurable results Analyse and work with digital marketing colleagues to optimise marketing channel conversion Utilise/facilitate a comprehensive customer research programme (usability labs, on-site surveys, post-purchase experience surveys) to drive hypotheses into the experimentation roadmap Utilise (& influence) a comprehensive suite of reports detailing operational & customer KPIs. Continuously review & enhance the insight/analytics around digital channel performance Identify, report on and work with trading teams and developers to fix issues affecting conversion rate using the below areas: Conversion, sessions, transactions, cart to completion, add to cart, IPOFascia, device, funnel Take ownership of the conversion funnel, identifying areas of improvement and implementing changes Manage and develop customer segmentations from the customer data and insight that we have. Use these to enable more effective multi-channel marketing and targeting. Develop strong relationships with suppliers and partners to ensure effective delivery of services to the business and department. Work quickly to resolve any issues before they impact upon performance. Identify, manage and mitigate risks to multi-channel performance. Ensure that potential risks to service, sales and profits are quickly identified and mitigation plans put in place before they impact upon business performance. Take line management duties for the specialist roles in the team, providing guidance and mentorship for those looking to execute the broader roadmapRole Objectives and KPI’s:
Volume of EXPs across all fascia EXP Success rate Revenue Impact OPD Insight-to-Outcome Conversion Rate %Skills and Experience:
Experience optimising the day-to-day performance of Conversion Optimisation teams Thorough understanding of CRO processes and practices, and end-to-end experimentation strategy Ability to showcase a portfolio of results, proven processes and best-in-class experimentation Proficiency with analytical tools and quantitative testing platforms Ability to delegate effectively to ensure CRO deliverables are provided in a timely manner #LI-JR11-
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