Research Manager, Global Brand Tracking 0438

2 weeks ago


London, United Kingdom The Music Market Arts and Media Ltd Full time

Our client, a global media and retail company, is seeking 6-months temporary cover for a Research Manager, Global Brand Tracking to use their marketing research acumen for the role.
Key responsibilities will include:

- Supporting the global brand tracking lead.
- Serving as a dedicated recourse to elevate brand tracking programs for global teams.
- Working to focus on scaling up tracking programs for expansion in different locales.
- Reviewing current tracking status and requirements for countries targeted for expansion.
- Managing the adjustments needed and program scaling with a third-party tracking agency.
- Working on the development of a dashboard solution.
- Supporting and helping to develop the intake process and framework for brand tracking changes and requests.
- Working with the brand tracking Lead to identify insight and deep searches into trends within tracking data to build local and global insights.
**Requirements**:

- Substantial marketing research experience.
- Experience using and analysing large volumes of data and metrics.
- Experience using research tools to measure impact and determine improvements.
- Excellent organisational skills and project/program management experience.
- Experience allocating resources and partnering with various teams.
- Experience presenting metrics and progress to senior leadership.
- Direct experience running tracking studies across multiple countries with 3P vendors.
- Experience writing surveys, creating sampling plans, weighting plans, and managing fieldwork processes with third party vendors.
- Functional proficiency using SQL and Tableau, Qualtrics, SPSS, Q, etc. is desirable.

The Music Market/Arts and Media are an equal opportunities employer who supports diversity in the workplace.



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