Digital Marketing Lead

4 weeks ago


Gloucestershire, United Kingdom UCAS Full time

**General information**:
**Reference **:001245

**Publication start date **:22/06/2023

**Post Description**:
Senior Digital Marketing Manager

**Vacancy location**:
**Location**:
South West, Gloucestershire, Rosehill

**Vacancy details**:
**Job Profile**:
Sales and Marketing - Digital Marketing

**Title**:
Digital Marketing Lead

**Contract Type**:
Full Time

**About us**:
**About UCAS**:
UCAS is at the heart of connecting people to higher education.

We’re a successful and fast-growing organisation, which helps hundreds of thousands of people every year. We're committed to delivering a first-class service to all of our customers — they're at the heart of everything we do.

**Business Unit description**:
The Sales and Marketing business unit takes responsibility for successfully and sustainably launching and growing products and services that respond to UCAS’ customer needs.

Through UCAS Media (UCAS’s commercial subsidiary), we connect clients to our engaged audiences and offer data-led consultancy and insight services to the HE sector and associated markets.

UCAS Media provides consultancy, insight, and marketing solutions for higher education providers wanting to improve their position in the market, and for commercial brands wanting to reach students. With our highly engaged audience, we’re in the perfect position to support our customers with what they need to identify, engage, and convert. All our profits are gift-aided back to UCAS, the charity.

**About the role**:
**Contractual Hours**:
35.00

**About the role**:
Responsible for owning the UCAS digital marketing commercial proposition, the multi-million pound media business which is the primary source of commercial income for the UCAS charity.

Creating a compelling vision whilst also delivering channel strategies and operations that give the best in class digital channels and campaign performance that supports significant growth.

We have ambitious multi million pound growth targets and success depends on increasing revenue via successful agency style student marketing solutions, ultimately creating client satisfaction.

**Key accountabilities**:
Strategy and Product development
- Creating a strategy for the primary source of commercial income for UCAS charity, in effect a

media business.
- Owning and delivering the commercial proposition which delivers student marketing solutions for client success.
- Creating a strategic roadmap for each digital marketing channel that aligns to the commercial proposition
- Incorporating new digital channels and add ons where appropriate with relevant launch plans

For full responsibilities, please refer to role profile attached

**Skills, qualifications, and experience**:

- 10 years + of working in digital marketing and/or agencies and 5+ years managing teams.- An outstanding people leader with a track record or training and mentoring staff in digital marketing.
- Significant experience in planning end to end marketing campaigns.
- A creative mindset, contributing new ideas and able interpret situations to overcome challenges
- Ideally experienced in both B2B and B2C environments
- Track record of using technology and data insights to help brands connect with customers.
- Experience of managing multi-disciplinary digital marketing teams, ensuring a collaborative work environment and a track record of removing bottlenecks and improving efficiency in day-to-day operations
- Experience working in a commercial environment or in digital agencies.
- Strong project management skills
- Track record at managing teams that provide customer excellence, strong reporting, and actionable insights

**Package**:
**Salary - circa £65,000**
- 30 days annual leave (plus 3 concessionary days over Christmas and your bank holidays)
- Flexibility - UCAS positively supports Hybrid working for its employees, meaning you can work between home and the office in a way that suits you and the business and also has a comprehensive Flexible Working Policy
- A generous pension scheme
- Hundreds of high street discounts and offers with Perkbox
- Internal training and development
- Subsidised gym and café
- Be rewarded for going above and beyond with our ex-gratia bonus scheme and Celebrating U, our quarterly employee recognition scheme

UCAS will consider an annual incentive based on achieving budget and evidence of strong cross sales and marketing collaboration. this incentive is not on offer currently and will need to be reviewed by the UCAS executive and the remuneration committee.

**Working Arrangements**:
**Is fully remote working an option?**:
No



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