Education Marketing Lead

1 week ago

Gloucestershire, United Kingdom UCAS Full time

**General information**:
**Reference **:001178

**Publication start date **:28/03/2023

**Post Description**:
Digital & Creative Marketing Lead

**Vacancy location**:
**Location**:
South West, Gloucestershire, Rosehill - Hybrid

**Vacancy details**:
**Job Profile**:
Sales and Marketing - Digital Marketing

**Title**:
Education Marketing Lead

**Contract Type**:
Full Time

**About us**:
**About UCAS**:
UCAS is at the heart of connecting people to higher education.

We’re a successful and fast-growing organisation, which helps hundreds of thousands of people every year. We're committed to delivering a first-class service to all of our customers — they're at the heart of everything we do.

**Business Unit description**:
**Sales and Marketing**

The Sales and Marketing business unit takes responsibility for successfully and sustainably launching and growing products and services that respond to UCAS’ customer needs.

Through UCAS Media (UCAS’s commercial subsidiary), we connect clients to our engaged audiences and offer data-led consultancy and insight services to the HE sector and associated markets.

UCAS Media provides consultancy, insight, and marketing solutions for higher education providers wanting to improve their position in the market, and for commercial brands wanting to reach students. With our highly engaged audience, we’re in the perfect position to support our customers with what they need to identify, engage, and convert. All our profits are gift-aided back to UCAS, the charity.

**About the role**:
**Contractual Hours**:
35.00 - flexible working

**About the role**:
To lead the development and growth of the Education Marketing function, providing effective partnership and support to the sales teams to generate and grow profitable accounts and maximise UCAS revenue and market share. Lead on the development of marketing to UCAS’ core education customers: providers (universities and colleges), teacher and advisers (schools and colleges), students (both pre-applicant and applicant) and influencers (parents).

As a senior member of the marketing team, the Education Marketing Lead will support the Director of Marketing, Chief Marketing Officer and Head of Customer Growth (Education) in the overall leadership and management of UCAS sales and marketing.

**Key accountabilities**:

- Assist the Marketing Director in formulating the company’s overall education marketing strategy.
- Optimise the value created for customers and stakeholders, and through innovation.
- Secure a sustainable future for UCAS.
- Lead on the development of demand generation strategies across the education sectors to capitalise on

lead generation opportunities.
- Be a leading stakeholder in the culture of partnership collaborations to ensure agile and more effective

service delivery, and a sustainable delivery of the “Discover Your Future” Strategic Plan.

For full responsibilities, please refer to the role profile attached.

**Skills, qualifications, and experience**:

- Significant marketing experience, ideally in the education sector.
- Proven strategic marketing planning and market segmentation experience.
- Deep understanding of customers and evidence of innovation and developments to service their needs.
- Experience and understanding of contemporary marketing channels, and attribution analysis.
- Commercially driven with a desire to innovate is essential.
- A proven track record of driving growth in market share, through the creation and delivery of multichannel

engagement campaigns.
- A strong people leader, with a proven track record in motivating, nurturing, and developing teams to deliver

consistently high performance.
- Outstanding interpersonal skills, with the credibility, tact, and skill to build and maintain effective

relationships with a wide range of senior staff, customers, partners, and media professionals.
- Demonstrable experience in planning, budgeting, and delivering efficiencies and process improvements, to

maximise value for money.
- A creative mindset and a proven ability to construct and shape compelling and coherent narratives about

brand, services, and success.
- A passion for understanding customer needs and motivations, and a proven ability to deliver high quality

services to external customers.

**Package**:
**Salary - £60,000 - £65,000 per year**
- 30 days annual leave (pro rata for part time) (plus 3 concessionary days over Christmas and your bank holidays)
- Flexibility - UCAS positively supports Hybrid working for its employees, meaning you can work between home and the office in a way that suits you and the business and also has a comprehensive Flexible Working Policy
- A generous pension scheme
- Hundreds of high street discounts and offers with Perkbox
- Internal training and development
- Subsidised gym and café
- Be rewarded for going above and beyond with our ex-gratia bonus scheme and Celebrating U, our quarterly employee recognition scheme

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