Industry Marketing Lead

1 week ago


Gloucestershire, United Kingdom UCAS Full time

**General information**:
**Reference **:001177

**Publication start date **:28/03/2023

**Publication end date **:11/04/2023

**Post Description**:
Industry Marketing Lead

**Vacancy location**:
**Location**:
South West, Gloucestershire, Rosehill - Hybrid

**Vacancy details**:
**Job Profile**:
Sales and Marketing - Digital Marketing

**Title**:
Industry Marketing Lead

**Contract Type**:
Full Time

**About us**:
**About UCAS**:
UCAS is at the heart of connecting people to higher education.

We’re a successful and fast-growing organisation, which helps hundreds of thousands of people every year. We're committed to delivering a first-class service to all of our customers — they're at the heart of everything we do.

**Business Unit description**:
The Sales and Marketing business unit takes responsibility for successfully and sustainably launching and growing products and services that respond to UCAS’ customer needs.

Through UCAS Media (UCAS’s commercial subsidiary), we connect clients to our engaged audiences and offer data-led consultancy and insight services to the HE sector and associated markets.

UCAS Media provides consultancy, insight, and marketing solutions for higher education providers wanting to improve their position in the market, and for commercial brands wanting to reach students. With our highly engaged audience, we’re in the perfect position to support our customers with what they need to identify, engage, and convert. All our profits are gift-aided back to UCAS, the charity.

**About the role**:
**Contractual Hours**:
35.00

**About the role**:
To lead the development and growth of the Industry Marketing function, providing effective partnership and support to the sales teams to generate and grow profitable accounts and maximise UCAS revenue and market share. As a senior member of the marketing team, the Industry Marketing Lead will support the Director of Marketing, Chief Marketing Officer and Heads of Customer Growth in the overall leadership and management of UCAS Sales and Marketing

Assist the Director of Marketing in formulating the company’s overall brand and commercial strategy to optimise the value created for customers and stakeholders, and through innovation to secure a sustainable future for UCAS.

Lead on the development of demand generation strategies across the commercial/industry sectors to capitalise on lead generation opportunities.

Be a leading stakeholder in the culture of partnership collaborations to ensure agile and more effective service delivery, and a sustainable delivery of the “Discover Your Future” Strategic Plan.

Maintain an external presence through participation in professional networks and conferences.

**Full job spec attached**

**Skills, qualifications, and experience**:
Significant B2B marketing experience, or evidenced customer-centric marketing experience.

Proven strategic marketing planning and market segmentation experience.

Deep understanding of customers and evidence of innovation and developments to service their needs.

Experience and understanding of contemporary marketing channels, and attribution analysis.

Commercially driven with a desire to innovate is essential.

Outstanding interpersonal skills, with the credibility, tact, and skill to build and maintain effective relationships with a wide range of senior staff, customers, partners, and media professionals.

Demonstrable experience in planning, budgeting, and delivering efficiencies and process improvements, to maximise value for money.

A creative mindset and a proven ability to construct and shape compelling and coherent narratives about brand, services, and success.

A passion for understanding customer needs and motivations, and a proven ability to deliver high quality services to external customers.

Experience of integrating and driving the adoption of Salesforce and marketing automation systems would be highly advantageous but is not essential.

A strong grasp of the General Data Protection Regulation (GDPR) and compliance.

Strong and evidenced commercial acumen.

Ability to persuade, challenge and influence others.

**Full spec atatched**

**Package**:
**Salary £60,000 - £65,000**

**30** days annual leave, pro rata (plus 3 concessionary days over Christmas and your bank holidays)

**Flexibility **- UCAS positively supports Hybrid working for its employees, meaning you can work between home and the office in a way that suits you and the business and also has a comprehensive Flexible Working Policy

A **generous** pension scheme

Hundreds of high street discounts and offers with **Perkbox**

Internal training and development

**Subsidised** gym and café

Be **rewarded **for going above and beyond with our ex-gratia bonus scheme and Celebrating U, our quarterly employee recognition scheme



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