Marketing Support Rep

5 days ago

Solihull, United Kingdom Caterpillar Full time

**Career Area**:Marketing / Sales / Product Support**:
Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

**Job Title**:Financial Services Marketing & Analytics Representative

**Salary**:£42,000-£52,000 depending on experience

**Contract**:Fixed Term - 12 months

**Benefits**:27 days annual leave + bank holidays, Bonus, Flexible Buy in benefits such as Private Medical, Health Care, Vision, Dental, Green Car schemes and more, Share Scheme (50% Company Matched), Contributory Pension Scheme, Free Car Parking, Caterpillar discount and offers website

**Location**:Solihull, Birmingham

**Hours**:Full Time - 37.5

**Travel**:5-10%

**Relocation/Sponsorship**:Not supported with this role

**Closing Date**:30th August

**Job Reference**:R0000218881

**JOB SUMMARY**:
Provide marketing and analytics support within the Northern Europe office of Caterpillar Financial Services Corporation (Cat Financial)

**The Role**:
Providing marketing support to the Northern Europe team and key Caterpillar and Dealer business partners. Key focus areas include collaborating with the sales team, dealer marketing, compliance and legal teams on go to market promotions using financial solutions, following the Financial Promotions process. Reporting on key metrics including financial program performanceand analysis of results to provide insight and recommended actions back to the sales team to support customer retention and growth. Researching, collating and providing insights on the competitive landscape with recommended actions to address gaps versus competitors. Subject Matter Expert for Marketing on project teams including customer experience, regulatory requirements and new products.

**PRINCIPAL DUTIES AND RESPONSIBILITIES**:

- Obtains, evaluates, and compiles information of direct competitors of Cat Financial for the assigned region, mainly related to go to market offers, pricing, new business volume, PODD (Percentage of Dealer Delivery), financial conditions and structure with the objective to evaluate Cat Financial competitiveness in the specific market and its segments.
- Obtains, evaluates, compiles, and abstracts intelligence items from public sources, (including: trade journals, newspapers, web sites, and newswires) to obtain general marketing and financial information.
- Gathers competitive standard rate and subsidized rate data of the region, Cat Financial Market Development Consultants and Caterpillar Dealers and communicates information to the various managers.
- May make recommendations to the various managers on standard rate adjustments by country as market conditions vary, according to competitive analysis of the market.
- Prepares recommendations to local MD, as well as communicating to the Dealers, MBD’s and Distribution Services.
- Supports the financial promotions process and manages the Workfront process with Corporate Marketing and Brand.
- Supports the implementation of marketing programs defined by Cat Financial and MBD as strategic for the region and adjusts programs locally for the regulations and business needs.
- Implements and administers structure for the deployment of merchandising programs. Creates the infrastructure and support for the merchandising programs implementation and execution according to a general policy for the region.
- Develops, maintains, audits, and monitors the effectiveness of Cat Financial merchandising programs.
- May coordinate and compile sales reporting from the global line units. Including monthly sales management sales reports, gain/loss and channel analysis, and FX currency translation.
- May facilitate Global initiatives and their local focus items including Customer Experience.
- May develop machine sales forecasting based on Inventory and portfolio analysis.
- May lead and manage various marketing program initiatives, including solution offerings, promotions and campaigns.
- May work with Remarketing Sales and Global Marketing in areas of dealer and Cat Inc. relations.
- May provide analysis on sales activity to support development of Remarketing Sales strategy.
- Assists in Cat Financial and dealer financial merchandising promotions and training. May coordinate and implement promotional events.
- Develops, maintains, and prepares the subsidiary office marketing and statistical reports.
- Designs, develops and produces various scheduled and on-demand reports. Many of these reports can be used as produced; however, others require further data review, summarization and manipulation.
- Provides marketing support to region offices through p

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