Marketing Executive

6 months ago

Solihull, United Kingdom LSL Property Services Full time

Job Locations: UK-Solihull Job Profile:
**Marketing Executive - Hybrid Solihull - £25,000 - £30,000 DOE**

Part of LSL Property Services plc, PRIMIS Mortgage Network are the largest Mortgage and Protection Network in the UK with circa 1000 Mortgage & Insurance firms as business partners and approaching 3000 advisors working alongside us.

PRIMIS offer world class support to our partner firms nationally through a multitude of support services which include our extensive Marketing team whom are located in the PRIMIS HQ on the Birmingham Business Park, B37.

The role is hybrid meaning a split of home / office working is available - 2 days home / 3 in the Solihull office.

**Role Purpose**:
Producing engaging copy for a range of purposes, channels and audiences to drive campaigns via a range of platforms such as WordPress and HubSpot.

Ensure PRIMIS continues to offer an engaging digital presence and publications to support campaign objectives.

Support the wider marketing team.

**Key Accountabilities of the role**:

- Providing compelling copy for a range of purposes, channels and audiences (B2B and B2C), in line with our objectives, approval process and style guidelines.
- Managing content across the website and driving positive change on our website to improve SEO, audience engagement and lead generation.
- Owning the creation of our competitor dashboard and working with colleagues around the business to formulate and update, providing a resource for decision-makers.
- Monitoring web ranking for targeted keywords/phrases using rank software to identify areas of required SEO focus and to underpin content strategy.
- Using SEO best practice and keyword research to produce written content, regular blog posts and website articles in line with brand tone of voice.
- Liaising with colleagues to research topics to improve knowledge and to develop accurate content that resonates with intended audiences.
- Recruitment support including helping brokers fulfil vacancies, collating a suite of broker testimonials and improving our Google review ratings.
- Process documentation to ensure owned processes are recorded and implemented.
- Report regularly on key metrics and analysis to ensure objectives and strategy is achieved, and key trends are identified and utilised in team intelligence. Identify key successes and challenges to redirect activity accordingly.
- To undertake any additional adhoc duties, as well as support the wider team when necessary in order to support the business in achieving its overall objectives. Due to the nature of deadlines within the team, this will require work outside of standard hours on an adhoc basis as well as ad hoc travel.

**Ideal Experience and Knowledge**:

- HubSpot (or equivalent)
- Semrush (or equivalent)
- WordPress (or equivalent)
- Good working knowledge of all Office products (Word, PowerPoint, Excel)
- A solid understanding of utilising SEO best practice
- Experience in creating and running Google Advertising campaigns
- Experience in analysis and reporting on Google Analytics
- Excellent communicator with colleagues, customers and third party agencies
- Excellent copywriting, editing and proofreading skills
- Time management, planning and prioritising
- Stakeholder management

**Experience**:

- B2B marketing experience
- B2C marketing experience
- 5+ years working in a similar role
- Experience of working in a regulated industry, ideally financial services
- A proven track record of success in a commercially-focused marketing role

**Qualifications**:

- Degree in marketing or associated discipline - essential
- CIM Qualification - desirable

**Work pattern - Mon - Fri / 9am - 5pm**

**Salary - £25,000 - £30,000 negotiable DOE**

We are an equal opportunity employer and value diversity at our company. We do not discriminate on your background or needs, if you require any adjustments to make the recruitment process easier please let us know.

LSL Property Services are dedicated to protecting your data - our Recruitment Privacy Notice can be viewed on the LSL Careers website

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