Shopper Strategist

2 weeks ago

London, United Kingdom ZEAL Creative Full time

**A bit about us**:
We are Zeal, the UK’s most effective brand activation agency. We help the world’s biggest brands to engage, inspire and motivate consumers into action.

Our clients are some of the world’s largest FMCG retail brands. If having the chance to work with the likes of Lucozade, Ribena, Nestle, Kelloggs, McCain, Carlsberg and other global brands sounds like the ideal day for you - then look no further than us

We want to be the agency that all clients want to work with and just as importantly, the one that the best people in the industry want to join. Our principles around talent are simple - You bring your passion, creativity and drive and we invest in your training, long-term personal development and give you the resources you need to thrive.

We’re passionate about creating an inclusive place to work that celebrates and values diversity and inclusion, and ultimately enriches our culture.

**Role in summary**:
Due to continued organic and new business growth, we’re seeking to further grow our strategy team in London. This newly created role as Shopper Strategist will see you delivering a range of below-the-line (BTL) brand activation strategies (shopper, promotional, brand activation) across some key accounts in our London business.

This is a truly exciting opportunity for an execution-focused strategist who’s looking for a thriving independent agency environment that can provide them with the platform, tools and support to flourish and grow.

**What you’ll be doing**:

- Developing best-in-class BTL brand activation strategies across your assigned clients
- Recommending optimum tactics and touchpoints to deploy activation strategies
- Ensuring our approach to activation and our practices are refreshed and remain best-in-class
- Staying abreast of industry trends (grocery, FMCG) and cascading knowledge across the strategy team
- Building strong relationships with your key clients and spotting opportunities for growth and value-add

**What you’ll bring to the role**:

- Proven and demonstrable experience in developing brand activation strategies
- A clear understanding of different promotional and activation tools and tactics
- A firm understanding of shopper and BTL marketing
- Strong presentation and storytelling skills
- An insatiable curiosity for people, consumers, shoppers, retail and culture

**How we reward you**:

- 21-24 days holiday (plus Bank Holidays)
- Contributory pension scheme
- Annual company bonus scheme
- Private Medical Insurance
- Life Assurance
- Continuous learning and development
- Enhanced parental benefits

**Additional benefits**:

- The last Friday of every quarter is a Zeal Day off
- Christmas closure
- Work from home budget to help you achieve your dream set-up
- Dog-friendly offices
- A wealth of social events from our seasonal gatherings to our quarter review get-togethers

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