Senior Director, Marketing

3 weeks ago

London, United Kingdom Coca Cola Full time

Description

Summary:

Creative Strategy Director – Nutrition - 9 month fixed term contract - need someone who is available to start immediately

Europe flexible

Mission – Translate brand strategy into memorable end to end experiences that are memorable and drive weekly + consumption. 

Responsibilities  

Lead the creative strategy and development cross marketing sub-functions (including but not limited to Design, Production, Shopper, E2E, Digital, Media) and relentlessly challenge for more innovative brand experiences  Translate and amplify the Creative Ideas for global brands into brave and boundless experiences, that drive business results, mobilize the KO (Coca-Cola) system, positions the brand for future growth and excite consumers to build Brand Love (eg brand equity) and Brand Value (e.g. weekly+)  Develop core creative Ideas for Regional and Local Brands as Lead Operating Unit (OU), ensuring that all expressions of the brand are consistent with the Brand Essence and Architecture. Shape architecture of local brands and ensure consumer centric transition into scalable platforms and under global brands if required.  Build the storytelling of the brand, ensuring consistency and strategic continuity through various forms of content amplified at multiple and diverse connection points, embedding mkt and digital transformation principles and behaviours.  Author and align key stakeholders to briefs; leading agency briefings and identifying innovative ways to measure the effectiveness of brand campaigns.  Work closely with Human Insights team to help identify and define the killer human insight9() that lead to the most powerful creative strategies and work.  Proactively collaborate with the Category team and global creative strategy leads to identify opportunities for brand growth and translate those opportunities into actionable initiatives.  Role will require frequent communication and collaboration with OU Category Directors; OU IMX (integrated marketing experience) Sub-function Leads; Global Creative, Other OU Category and OU Other Category Creative Strategists, WPP, Studio X agency partners. 

Key Knowledge Requirements   

Mastery Of (Required)

Creative & Content Strategy  Human Insights  Brand Architecture & Creative Positioning Campaign Development & Amplification  Strong Collaboration/Influencing Skills 

Broad Expertise In (Good To Have)

Digital / Data-driven creative strategy  Brand Growth Strategy  Media Strategy And Execution Assets, Influencers And Partnerships  Resource Allocation And Budget Management 

  Qualifications/experience:   

Significant marketing experience preferably in the field of FMCG  Agency Creative or Planning Experience is preferred  Deep consumer understanding, with a grounding in insights, trends and analytics  Knowledge and experience in digital/data-driven creative strategy & content  Ability to lead overall IMX / Comms strategies. Strong communications and creative strategy skills  Campaign development and amplification experience  Experience with cross-functional, cross-geography agile teams / ways of working 

Expected travelling - 20% 

Skills:

Influencing

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