Marketing and Engagement Officer
2 weeks ago
**About the role**:
We are seeking a dynamic individual with a strong grasp of digital communications and a creative flair to join our team. As a Marketing and Engagement Officer you will be responsible for managing multiple social media channels and using your excellent communication skills to engage with potential customers. With your expertise, you will be instrumental in developing and executing marketing strategies to recruit learners for all our University/College programmes. This is an exciting opportunity for someone who has a natural ability to persuade customers and is eager to make a significant impact in our organization.
**Specific duties & responsibilities**:
- Produce compelling content with consistent branding and key messaging across all channels and marketing collateral.
- Deliver focused and targeted marketing campaigns across the sales funnel(Google ad, Facebook, TikTok, Instagram campaign) to drive client acquisition, engagement and retention.
- Organise photoshoots and video production
- Develop and execute end-to-end campaigns to generate growth. Introduce new channels of communication. Use insights from previous campaigns to inform future strategy through accurate measurement of impact
- Monitor digital analytics platform and use insights to improve output
- Identify opportunities for strategic collaborations to leverage cross-promotional marketing opportunities
**Essential Criteria**
- Educated to a Diploma level preferable in Marketing
- Pleasant personality to persuade customers over the phone and written communication skills to create content
- Ability to work with own initiative
- Experienced in digital marketing with strategic campaign planning, analysing metrics and increasing conversion rates
- In-depth knowledge of various social media platforms and best practices for each region including Instagram, Facebook, LinkedIn, Twitter, Snapchat & YouTube
**Job Types**: Full-time, Part-time, Permanent
**Salary**: £10.42 per hour
**Benefits**:
- Flexitime
Schedule:
- Flexitime
- Monday to Friday
Ability to commute/relocate:
- London, E14 9SZ: reliably commute or plan to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 2 years (preferred)
- Sales: 1 year (preferred)
Work Location: In person
Flextime
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