Content Specialist

4 months ago

Bristol, United Kingdom Moxie and Mettle Limited Full time

**This amazing global business in the healthcare and medical industry is now looking for a Content Specialist to join their team of talented marketing professionals and play a vital role in shaping the content strategy for this leading global healthcare provider.**

We are currently looking for an experienced Content Specialist to drive the development and execution of the content strategy. In this role, you will harness the wealth of in-house expertise available to create compelling stories that resonate with the audience and strengthen the brand. You will be responsible for creating, improving, and maintaining content to achieve the business goals, including sharing content to increase brand awareness and monitoring web traffic and metrics to identify best practices.

**Mainly, you will be**:
Researching industry developments and generating innovative ideas, as well as collaborating with the marketing and design teams to plan and develop engaging site content, style, and layout.

You’ll be creating and publishing compelling content whilst optimising it for search engine optimisation (SEO). Utilising HubSpot and Google Analytics to analyse website traffic and user engagement metrics, you will manage content distribution across online channels and social media platforms to drive web traffic.

You will also design, write, and schedule social media updates, and create digital assets such as infographics, videos, and presentations, amongst other duties

**You really must have**:

- B2B experience, preferably in the insurance or healthcare sectors, with at least 1 year of marketing/campaign and social media content experience.
- Exceptional project management skills, collaborating with various stakeholders to plan and design campaigns across different media.
- Proven storytelling experience across multiple digital and offline channels.
- And you need to be proactive and self-motivated, driving marketing campaigns forward and contributing innovative ideas.
- A good understanding of using customer data on HubSpot and SalesForce CRM systems is also key

Great chance to join a successful and ambitious company, which offers great benefits and a superb working environment.

**Job Types**: Full-time, Permanent

**Salary**: Up to £40,000.00 per year

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Bristol, Bristol: reliably commute or plan to relocate before starting work (required)

Work Location: In person

Reference ID: LG - HMY749

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