Cro Manager

4 weeks ago

Crewe, United Kingdom Forward Role Full time

**Group CRO Manager - Hybrid - Flexible**
- **Do you want to be at the forefront of a digital transformation?**:

- **How does it sound to working for a global, multi-billion pound business?**:

- **Are you looking to be part of a team and business who truly value Conversion Rate Optimisation?**

A fast-growing, agile and innovative company, who offer business and technology solutions to help drive sustainability are expanding the digital function. The company are on a growth journey, and aim to be at the forefront of technology, they are lookingfor a passionate CRO Manager to join the team.

This is an incredible opportunity for a high-achieving CRO Manager to be involved in some unique, and impressive projects. You will be working in a driven and super friendly environment. The offices are fantastic, with an onsite gym, pizzeria and roof topbar

As a CRO Manager, you will be supporting across multiple products and territories, managing the CRO strategy across the group, whilst leading the global vision for testing and personalisation.

**What will you be doing?**
- Own and develop the customer journey - through analysis and insight you will be building a holistic view of the customers behaviors and constantly looking for areas to improve the digital journey
- Manage the end-to-end optimization roadmap and strategy - planning, implementing, prioritization and measurement
- Running and measuring A/B tests, always identifying areas of opportunity
- Working in collaboration with a variety of teams - UX, content, development, digital acquisition
- Leading and developing a CRO Executive

**What experience do you need?**
- Experience working in a Conversion Rate Optimisation role, or Acquisition Marketingexperience with a solid understanding of CRO and testing
- Passionate, with an excellent understanding of customer journeys and digital acquisition
- Advanced user of Google Analytics, and ideally GTM knowledge
- Experience using testing tools such as Optimize or similar
- Proven experience of running large testing programs
- Be commercially savvy, always having ROI in the front of your mind

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of currentpermanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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