Marketing Data Specialist

5 months ago

Brentford, United Kingdom Safetykleen Full time

**The Opportunity**:
Are you ready to be a pivotal force in accelerating our sales growth? In this role, you'll be instrumental in generating high-quality leads for our sales team through the management of the end-to-end data process, transforming raw data into validated and qualified sales leads.

**We are Safetykleen**:
Safetykleen is the UK’s leading provider of Parts Washing, Waste Collection and Environmental Advisory services to businesses. We operate in 12 European countries as well as Brazil and Turkey. We are built on a strong business model, a winning culture, placing our customers are at the heart of everything we do - all whilst making the planet Safer and Kleener

**Priority Responsibilities**:

- End to end ownership of the data process: from raw to addressable to validated and qualified as per the company blueprint.
- Collaborate closely with internal stakeholders to determine marketing campaign requirements and target audience specifications.
- Managing data imports and exports, managing data flows, and ensuring accuracy in all stages of the data process in line with Sales and Marketing processes.
- Download, merge, cleanse, validate and test large datasets from various internal and external sources.
- Engage with external research companies to acquire complete datasets, ensuring they meet required criteria and accuracy standards.
- Conduct online research to fill missing data points and update outdated information using publicly available sources like industry websites / LinkedIn etc.
- Extensive Collaboration with the sales team to ensure seamless handover of leads and provide necessary information to facilitate effective follow-up.
- Act as a CRM superuser, train new staff on CRM marketing lead functionalities and ensure compliance with data handling protocols to ensure appointments are being generated.
- Use statistical techniques within the CRM / PowerBI to analyse data and extract meaningful insights. Produce analysis and insights on campaign success linking to the sales teams.
- Stay updated with the latest data collection methodologies, cleaning techniques, tools, and best practices. Actively contribute to improving data quality processes within the company.

**Benefits**:

- £35,000 - £45,000 per annum.
- 25 days holiday plus bank holidays.
- Private healthcare scheme from day 1.
- Life Assurance coverage from day 1.
- 4% contributory Pension scheme from day 1.
- A structured progression path for career acceleration.
- Access to a range of internal and external courses to help develop and progress your career.
- Corporate discount scheme focussed on your health and all-round wellbeing, including Virgin Active Gym membership.

**Skills / Experience**:

- Experienced in data segmentation and data cleaning
- Advanced Excel user and use complex formulas such as VLOOKUPS, XLOOKUPS, SUMIFS and COUNTIFS

We recognise the power of diversity amongst our workforce to deliver the exceptional service our customers expect and rely upon.

We're on the lookout for passionate and dedicated individuals from diverse backgrounds to champion our mission to make the planet Safer and Kleener.

When you become part of the Safetykleen team, you will find yourself in a welcoming and inclusive workplace where your voice matters, your talents are appreciated, and your career growth and development is based on merit and performance.

INDHP

Marketing Data Manager, Campaign Data Specialist, Marketing Data Specialist, Database Marketing Executive, Database Marketing Manager, Database Marketing Specialist.

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