Insights & Analytics Expert

5 months ago

Coventry, United Kingdom SEVERN TRENT Full time

Are you a passionate and inquisitive Data and Insights professional looking to get more from the job you do? Would you like to be able to put your name to providing and validating information which not only help the communities you serve but also the way our FTSE 100 business works?

If the answer is yes, continue reading to find out more about joining Severn Trent Water’s Communications business, at a time of exciting change and growth for the business.

Working with both our internal and external comms teams We are looking for a **Marketing Insights and Analytics Manager** to elevate our customer understanding and to provide insight and analysis to advise the marketing and communications team strategy and help improve our campaigns. Reporting to the Head of Brand and Marketing this role will be crucial to help ensure the team are making micro and macro data led decisions.

Working across the whole business, you will need to ensure you are working within the team’s principles with a dynamic and challenging approach.

**EVERYTHING YOU NEED TO KNOW**

In this newly created role, initially on a 12-month contract, you will be utilising your extensive customer insight and analysis experience, we will be looking for you to have a strong focus on behavioural understanding of our customers, utilising demographic and behavioural data to provide insight for targeted campaigns.

We will be looking for you to create a central data reporting system that combines multiple and disparate data sources to develop a 360-degree view of Severn Trent’s customers to enhance our decision making and to deliver targeted data led decisions which will improve our customer experience performance. Along this we will look for you to develop and implement new customer profiles through analysing customer data and ACORN data to drive targeted activity for our regional model and societal strategy.

Some of the key accountabilities for the role include:
- Evaluate, utilise and leverage data collected from multiple data sources.
- Provide analytical insight and recommendations by examining the best way to utilise data that can impact business strategy and add value, ensuring the accuracy and validity of data and findings.
- Improve our behavioural change approach by interrogating the data and building triggers or identify opportunities for improvements e.g., identifying patterns of blockage incidences relating to hotspots and different acorn groups
- To be able to measure baseline operational data before campaigns and operational data following and provide insight into campaign performance.

**WHAT YOU’LL BRING TO THE ROLE**

The right skills and experience are important. But if you have the right character, positivity and a caring attitude we want to talk to you, too.

We’ll be looking for you to be passionate about Marketing and Communications and the effect that analysis and data can have on driving strategy and have a hunger to use your excellent analytical and problem-solving skills. We’ll be looking for you to have the ability to analyse data, think flexibly, identify issues, and develop options that improve our customers experience and use findings to influence senior stakeholders. You’ll need a deep interest and experience in data analysis, statistics and trends and applied knowledge of measurement.

We welcome people from all walks of life and celebrate individuality as we know diverse minds, experiences and backgrounds help us to learn and better serve our communities. We want people who show up and get involve. Those who are ready to be part of something bigger and who want to make a difference because they care. Is that you?

**WHAT’S IN IT FOR YOU**

Working here isn’t just a job. You can build a career at Severn Trent. We’ll reward you for it, too. We have a range of benefits that recognise great work, and award-winning training to help you reach your potential. And we’ll also help you play your part in looking after the environment and the communities where we live.

With that in mind, here are just some of our favourite's perks that you’ll get being part of the Seven Trent family:

- 28 days holiday + bank holidays (and the ability to buy/ sell up to 5 days per year)
- Leading pension scheme - we will double your contribution (up to 15% when you contribute 7.5%)
- Sharesave - the chance to buy Severn Trent Plc shares at a discounted rate
- 10% monthly discount with Busy Bee Nursery’s, and one-week free childcare
- Dedicated training and development with our Academy
- Electric vehicle scheme and retail offers
- Family friendly policies
- Two paid volunteering days per year

**WHAT’S NEXT**

**We can’t wait to hear from you.**

Before you apply, you’ll need an updated copy of your CV and about five minutes to spare.

If your curiosity has been piqued and you're wanting to find out even more, search **#LifeAtSevernTrent** on social media.

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