Marketing Executive

2 days ago


Orpington, United Kingdom Piaggio Full time

An exciting opportunity for an experienced Marketing Professional to help deliver comprehensive campaigns, including events and content - supporting the exciting growth of our brands within a Global Motorcycle & Scooter manufacturer.

They will join an established, market leading organisation who have extremely ambitious growth plans with significant investment within the marketing team as part of this.

This position will be an office-based role with regular travel for events and to the retail network.

If you are a self-motivated team player with experience of automotive industry and are passionate about motorsport don’t hesitate to apply.

**Key responsibilities**:

- Plan, develop, implement, track and optimise all national events
- Implement all social media activity alongside a social media agency including paid social media.
- Test, implement and optimise media campaigns across all areas of the business to drive customer engagement and ROI.
- Update, maintain and track results of our online tools for customer management
- Plan, organise and lead international press launches
- Track, measure and report all leads generated through our campaigns
- Assisting with the development and execution of a comprehensive annual PR strategy for each brand
- Overseeing influencer marketing strategies
- Attend and host media events as required
- Keep up to date with the latest industry news and best practices
- Identify and execute relevant opportunities for media coverage and to support brand awareness
- Management of our demo press fleet

**Other responsibilities**

Update consumer and market reports

Assistance in the implementation and follow up of CRM campaigns

Update spreadsheets, databases and inventories with statistical, financial and non-financial information

Assist in the organisation of digital campaigns

Contribute to digital implementation of promotional campaigns

**Requirements**:

- Educated preferably to degree level
- Good understanding of the key marketing principles
- Well-organised, ability to multi-task and adhere to deadlines
- Good knowledge of Adobe Photoshop and website CMS (Content Management Systems) as well as Social Media management
- Good knowledge of market research techniques and databases
- Excellent project management skills
- Please note that due to the anticipated volume of interest we will contact only the applicants who have been shortlisted to proceed to the next stage._


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