Head of Marketing Insight
4 months ago
**Vertu House, Gateshead**
We are looking for an experienced marketing analytics lead looking for their next step in their career. This is an exciting opportunity to take on our Marketing Insight & Analytics team, working alongside our Marketing and Web Development teams in successfully managing multiple brand websites (Retail and Ecommerce) and marketing channels.
This is a critical role within our business to lead our Marketing Insight & Analytics strategy, development and delivery to drive data-led optimisation of our marketing performance. Our central marketing team is based in Gateshead, and we offer hybrid working for this role.
**Key responsibilities**:
- Lead analytical insight development to improve marketing Sales, Aftersales and Ecommerce performance - cost effectiveness and volume of qualified leads.
- Provide leadership and development for a team of 4 analysts.
- Lead Digital marketing analytics development and governance.
- Lead high impact improvement projects using analytical and technical experience.
- Strategic review and development of MarTech analytics to deliver our marketing objectives.
- Ownership and development of Google Tag Manager and the tracking tags & pixels within the container which sit across our front-end web sites.
- Ownership and development of web call tracking processes and insight.
- Design & lead development of data models, data automation systems & dashboards.
- Provide analytics expertise to our digital marketing team.
- Lead, design & develop actionable insight on marketing campaigns, channels and promotions.
- Lead and design attribution models to be used for performance insight and CRO.
**To be considered for this role**:
- You will have extensive Marketing Analytics experience at an analyst and managerial level for an online retailer or ecommerce business.
- You will be an excellent communicator at all levels of the business with the ability to influence and drive change.
- You are highly adept at designing and developing complex marketing data models to present to senior management with clear actionable insight.
- You have previous managerial level experience in leading and developing teams.
- You have the passion and personal drive to lead effectively and drive improvements in a fast-moving ambitious business.
We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:
- 25 days holiday rising with length of service - plus bank holidays
- Private Medical Insurance
- Access to our online rewards platform giving you cash back and discounts for multiple retailers
- Preferential Service Rates
- Colleague Purchase Scheme
- Share Incentive Scheme
- Pension
- Enhanced Maternity and Paternity Scheme
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