Web Analytics Marketing Executive

1 week ago


Gateshead, United Kingdom Vertu Motors Full time

**Vertu Motors, Gateshead**

We are looking for a talented analytical Marketeer to join our Marketing Insight & Analytics team. You will be responsible for designing and delivering Marketing Analytics Insight supporting website testing, development, lead generation improvements and CRO performance across several retail and ecommerce sites. This role will be based with our central marketing team in Gateshead, and we offer hybrid working for this role.

**Key responsibilities**:

- Web tracking and analytics - implementation of tagging across our web properties aligned to KPIs and Goals.
- Provide actionable insight on marketing campaigns, channels and promotions.
- Design, build, develop and maintain data models, dashboards and critical analysis based on GBQ data and visualised in BI software.
- Provide support, insight and analytical advice to our digital marketing team.
- Provide briefs into web developers, both front and back end to ensure that our tracking implementation is as optimised as it can be.

**To be considered for this role**:

- You have Digital Marketing experience with a retail or ecommebusiness.
- You will have experience of developing analytical insight for a Digital Marketing team to improve the performance of digital marketing channels.
- You are highly adept at working with complex marketing data to summarise & present to managers with clear actionable insight.
- You are confident in developing reports and dashboards with visualisation tools.

We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:

- 25 days holiday rising with length of service - plus bank holidays
- Access to our online rewards platform giving you cash back and discounts for multiple retailers
- Preferential Service Rates
- Colleague Purchase Scheme
- Share Incentive Scheme
- Pension
- Enhanced Maternity and Paternity



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