Head of Marketing Insight

3 months ago

Gateshead, United Kingdom NRG Full time

**Job Details**:

- **Posted**: 1 day ago
- **Location**: Gateshead, Tyne and Wear
- **Job Type**: Permanent
- **Salary**: £50,000 - £60,000
- **Discipline**: Sales & Marketing
- **Function**: Marketing Director
- **Job Ref**: 38768

**About the role**:
Gateshead

£50,000 - £60,000

Hybrid Working

An exciting opportunity has came up with a leading automotive dealership group, they are looking for a Head of Marketing Insights & Analytics to join them and oversee the Marketing Insight & Analytics team.

**Role**:
As the Head of Marketing Insight & Analytics you will play a critical role of leading the marketing insight & analytics strategy, development and delivery to drive data-led optimisation of marketing performance.

**Key Responsibilities**:

- Provide leadership and development for a team.
- Lead high impact improvement projects using analytical and technical experience.
- Provide analytics expertise to our digital marketing team.
- Lead, design & develop actionable insight on marketing campaigns, channels and promotions.
- Lead and design attribution models to be used for performance insight and CRO.
- Lead Digital marketing analytics development and governance.
- Strategic review and development of MarTech analytics to deliver our marketing objectives.
- Ownership and development of Google Tag Manager and the tracking tags & pixels within the container which sit across our front-end web sites.
- Ownership and development of web call tracking processes and insight.
- Design & lead development of data models, data automation systems & dashboards.
- Lead analytical insight development to improve marketing Sales, Aftersales and Ecommerce performance - cost effectiveness and volume of qualified leads.

**Requirements**:

- You will have extensive Marketing Analytics experience at an analyst and managerial level for an online retailer or ecommerce business.
- You are highly adept at designing and developing complex marketing data models to present to senior management with clear actionable insight.
- You have the passion and personal drive to lead effectively and drive improvements in a fast-moving ambitious business.
- You will be an excellent communicator at all levels of the business with the ability to influence and drive change.

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