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CRM Specialist
4 months ago
**Location**:Slough, England, United Kingdom / Hybrid
**WHAT YOU WILL BE DOING IN YOUR ROLE**
- Design and build campaigns and flows
- Develop a test and learn approach to CRM with consistent tests developed based on revenue and other business needs. A/B test both content and journeys
- Provide regular campaign and journey analysis, and make confident recommendations off the back of data-driven insights
- Be completely brand and category-immersed, and deliver journeys with a consumer-first perspective
- Liaise effectively with Brand and D2C teams to ensure journeys and content are aligned to the overall strategy and brand vision.
**WHAT SKILLS WILL HELP YOU BE SUCCESSFUL**
- Bachelor or Master's in Marketing, Fine Arts, Humanities, or Business related field
- 4-6 years of experience
- Experience creating, executing, analysing, and optimizing journeys on Salesforce Marketing Cloud (SFMC) or similar CRM programs
- Deep knowledge of marketing automation, conversion and retention marketing
- Proficient with web analytics and reporting tools (Google Analytics or similar), and can translate data into insights and opportunities for improving conversion and ROI
- Experience in a high growth D2C e-commerce business. B2B also useful
- Excellent communication skills.
- Highly organised, efficient and proactive.
- Ability to plan and execute campaigns in line with brand strategy
- Thrives in a fast-paced environment, adaptable to change, and comfortable with ambiguity
Follow us on Instagram oliver.talent
Job Id: 6177
LI-RD1 #LI-Onsite
**ABOUT OUR COMPANY**
Many companies talk about having a unique and thriving business model, but the Inside Ideas Group truly does. This means that we have been named in the top 500 of the Financial Times fastest-growing companies in Europe 2018
What IIG does is provide clients with dedicated, on-site agencies that are built from the ground up. These agencies live and work right at the very heart of our client's organisation. Delivering precisely the skills and capacity they require, complemented by brand talent from our whole business on everything from planning to execution
This business model creates a truly entrepreneurial, fast paced, challenging and rewarding environment to work in
**OUR VALUES**
We are a company built on our values, we have given you a brief overview below but would love to tell you more.
Be Ambitious to succeed
Be Imaginative to push the boundaries of what's possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
- We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER._
- We have committed to be net zero carbon by 2030 and take far reaching action on DE&I in the sector._
- We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle._
Inside Ideas Group and its' affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All suitable applicants shall be considered for employment without regard to race, ethnicity, religion, gender identity, sexual orientation, age, neurodiversity, disability status, or any other characteristic protected by local laws.
