Customer Communications Lead

2 weeks ago


Edinburgh, United Kingdom Denholm Associates Full time

If you have experience leading large teams and have a passion for developing and delivering comms strategies, we want to hear from you Denholm currently have an excellent opportunity with one of our clients, a British retail bank, who are looking to recruita Customer Communications Lead to join their team.

Key responsibilities will include, but are not limited to:

- Deliver multi-channel campaigns through targeted, well-branded and engaging communication assets. Leading on both creative development and media planning.
- Leads the team of comms specialists embedded within the value stream. Ensuring they know their role in translating the brief in order to deliver one seamless campaign across all touch points.
- Leads forecasting and reviewing of the plan, seeking to find opportunities to optimise the budget and results.
- Leads the overall review of comms performance and feeds this into the Value stream strategy, being clear on what is needed from the other 6P levers to ensure success of the promotions (Comms) P.
- Building and driving ongoing improvements to processes to make campaigns simpler to execute with stakeholders and our agencies.
- Partnering with insight colleagues to ensure campaigns are built on insight, and campaigns are reviewed to drive continuous improvement.
- Ensure excellence across the full comms process - brief writing, agency response, feedback, creative development, execution, stakeholder and agency management and campaign review.

Key skills and experience we are looking for:

- Significant experience in comms planning and execution either client or agency-side
- Experience delivering multichannel comms across the full funnel - awareness (broadcast) channels and targeted digital channels
- Financial Services experience ideal. Retail experience a good extra
- Experience defining media evaluation frameworks
- Financial competence to manage comms performance and return on investment
- Good with data - interpreting big data sets to identify the right opportunities
- A curious attitude, willingness to learn and get stuff done

Sound like you? If so, we'd love to discuss in more detail

Please get in touch with



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