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Senior PPC Executive

4 months ago

Wolverhampton, United Kingdom Talentspa Full time

We are looking for an experienced Senior PPC Executive to build and implement PPC strategies across our group business brands within the media, legal, claims management and financial sectors in Wolverhampton.

This role offers an incredible opportunity to develop your career within a fast paced, entrepreneurial organisation that is expanding and diversifying its business with a range of new products and services.

**Salary**: £30-40k dependent on experience

**Contract**: Full Time, Permanent

**Senior PPC Executive Responsibilities**:

- Reporting directly to the Digital Marketing Manager, you will become part of an expanding team of skilled marketeers.
- The primary purpose of this role is to incept, build, implement and manage the PPC strategy across our various brands - predominantly B2C.
- Manage high budgets and optimise performance to ensure KPIs are met.
- Look for growth opportunities and respond to any issues appropriately.
- Conduct billing processes (forecasting, reconciling, and invoicing).
- The ability to follow compliance guidelines.
- To expand our brand presence and aid in meeting our marketing objectives.
- Lead internal and external stakeholders through complex processes — from concept to execution.
- To work effectively with internal and external stakeholders as well as all 3rd parties.
- Translate PPC performance data into measurable insights to drive core business objectives.
- Manage any day-to-day relationships with external agencies and developers.
- Review competitor activity regularly to identify any opportunities.
- Monitor and collaborate with agencies and internal management to ensure the optimisation of all activity.
- To seek and explore new and innovative opportunities always.
- Review market insights to implement informed adjustments to allow for channel optimisation.
- To manage PPC budgets effectively for the channel as a whole and key groupings.
- Conduct and review daily performance and activity to monitor profitability per category.
- Collaborate with other areas of marketing to ensure cohesive strategy and movement.

**Senior PPC Executive Requirements**:

- Excited to continue your career in digital marketing.
- Keen to progress within the field of PPC.
- A minimum of 2 years of PPC experience with at least 12 months at a Senior Executive level.
- Proven PPC strategy success.
- Have a track record of planning and implementing PPC campaigns, delivering measurable ROI for your clients.
- Relevant qualifications are preferred.
- Outstanding attention to detail.
- Excellent planning and organisational skills.
- Excellent interpersonal skills to effectively communicate with all stakeholders.
- Enjoys working as an individual as well as part of a team.
- Google Ads and/or Search Ads 360 platform knowledge preferred but not essential.
- Be strong analytically, data driven, and cool under pressure with a head for numbers.
- Good knowledge of Google AdWords, Google Merchant Centre, and Google Analytics.
- Relevant qualifications are preferred.
- Numerically driven with robust excel skills.
- Able to problem solve in a logical manner.
- Knowledge of wider paid media channels would be an advantage.

**Senior PPC Executive Benefits**:

- Regular social activities.
- Flexible working available.
- A comprehensive training programme.
- Fun and friendly environment.

**About the Company**:
Lloyd James Media Group is a long established and leading company in the Consumer Data Marketing Industry in the UK.

Lloyd James Media is part of a group of media, legal, and financial service companies that has experienced substantial growth levels within the past three years.

We conveniently based in a City Centre location, with various transport links in close proximity to us.

The number of brands, businesses, employees, and opportunities is growing constantly. We are keen to support all forms of personal development.