Digital PR Executive

2 weeks ago

Nottingham, United Kingdom Impression Digital Full time

**About Impression**

We are Digital Growth Specialists helping ambitious global brands push boundaries. We define and deliver integrated digital strategies, transforming our clients from market players to market leaders.

As we embark on another year of accelerated growth, we're looking for a** Digital PR Executive** to help us continue leading the charge into offering best-in-class experimentation to our global client base.

Our agency wouldn't be what it is today without our incredible people. Our diverse team encompasses expertise across the digital landscape, enabling us to accelerate change and results, driving business growth faster.

Our collaborative, creative and inclusive culture helps build our reputation as a leading digital employer, and we are committed to nurturing and developing people to their full potential.

Recognising that we are a part of something much bigger, we're on a mission to use business as a force for good. We're actively committed to creating a positive impact on our people, planet and community.

**The role**

If you're a current Digital PR Executive, PR Executive, Junior Digital PR Executive or similar, this could be the role for you.

Impression were recently ranked fourth in UK's Best Workplaces for Wellbeing (medium-sized companies), and we continuously strive to ensure the best possible work-life balance for our team.

We are also very proud to have been listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work.

Our Digital PR team is an integral part of our business. Working alongside our SEO and PPC teams, our digital PR executives are responsible for the generation of newsworthy content which will appeal to our clients' target audiences as well as gaining media coverage, supporting strategist and senior strategists across the team.

We’re currently looking for a Digital PR Executive to join our team and contribute to our ongoing evolution and success.

The salary for this role is:

- £23,500

**Who are you?**

We're looking for someone with a passion for PR, the media, marketing and a hunger to excel in this exciting role.

To be considered for the Digital PR Executive role at Impression, you will need to:

- Demonstrate a good understanding of the role of digital PR in the wider marketing and search landscape
- Show a passion for PR and the news
- Share campaigns you've been involved in or have seen from the industry and explain what you liked and why they worked well
- Have some demonstrable experience supporting on Digital PR campaigns
- Show demonstrable experience of creativity
- Be skilled in managing your own workload and delivering to an exceptional standard
- Have excellent copywriting skills, with experience spanning press releases, long form features, reports etc
- Be an engaging and confident communicator
- You enjoy working with others as a part of a team, and want to continue working in a collaborative environment to meet shared goals
- Agency experience is advantageous but not essential

**What will you be doing?**
- Assisting in link auditing tasks such as backlink analysis and competitor link reviews
- Writing press releases, long form features and other offpage copy, as well as reports and other onpage copy
- Researching, collecting and analysing data with a view to creating ‘news from nothing’
- Gathering comments and opinions as assets to share with the media
- Building comprehensive outreach lists and engaging in journalist relationship activities
- Responding to journalist requests and leading on reactive activity for our clients
- Ideating and showing your creativity when coming up with campaign ideas for client accounts and new business pitches
- Contributing to the wider Impression business marketing goals, including regular blogging
- Self learning to ensure you’re always up-to-date on the industry and inspired by other creative PR campaigns
- Ongoing involvement in on page SEO training and a passion for keeping up-to-date with the latest in search engine optimisation techniques (especially regarding links and digital PR)

Not ticking all the boxes? Don't worry At Impression, we promote a culture of learning and development, so we'll help you out

Equity, diversity and inclusion are integral to Impression's recruitment process, and we are committed to ensuring your experience with us is equal, fair and non-discriminatory.

**What makes us different?**

Be a part of a team that has recently won accolades from the Drum, UK Content Awards and more. Our Digital PR team is growing, and so is our client roster. Join us on our high-growth journey and be part of a culture that prioritises your health, wellbeing and personal development.

We are proud to be listed on the "Flexa 100" Most Flexible Companies to work for and officially recognised as a Great Place to Work. Alongside our amazing culture, here's what else makes us stand out as a great employer:

- Competitive sal

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