Social & PR Communications Executive

4 weeks ago

Nottingham, United Kingdom Buzz Bingo Full time

This is an exciting opportunity to join our fantastic marketing team within a dynamic, fast-moving business. This is a full-time permanent role with wide scope for career development, offering a mix of remote working plus regular visits to our Nottingham Buzz Hub and a competitive salary.

You’ll be part of a close-knit team who’ll do anything to help each other out -constantly solving problems, sharing ideas, and working collaboratively. You’ll be part of the Brand Communications team, and day-to-day you’ll work with many other teams to support Buzz Bingos’ various products, both online and in our clubs.

Our goal is to be Britain’s 1 Entertainment Community. We’ll achieve this because:

- We’re the best at hosting good times
- We give everyone something to look forward to
- We always put a smile on everyone’s face
- We make sure everyone feels like they belong

**About the role**:
**_We’ve got big plans for increasing the relevance of bingo to new target audiences, and launching new bingo and entertainment products and brands - (see Bada Bingo on Instagram for a taste)_**

The Social & PR Communications executive help design, create, publish, and analyse content campaigns across our brands to our customer and colleague audiences. Your unwavering goal will be to make sure that people fall in love with the products and our brands through social media, PR, word of mouth and our own communications.

We’re talking the kind of campaigns that make people take notice and excitedly message their friends, “OMG this looks amazing, let’s go?”

You’ll be a vital person in understanding how these communications work and making them resonate further by interacting with our community, responding to their feedback. You’ll help start new social media channels and find new audiences for existing brands. You’ll plan and coordinate content across fast growing social communities with commercial objectives ranging from brand perception to ticket sales, whilst creating fans who’ll become brand advocates to their social groups.

**Main duties & responsibilities**:

- Working closely with the Social Media & PR Manager to implement the social media strategy across all communication channels including Instagram, Facebook, Twitter and other comms channels, nationally and regionally
- Collaborate with agencies, product teams and customer-facing teams to understand our products and audiences thoroughly, to create compelling content and thumb stopping video that demands to be seen
- Monitor national and local social media accounts and PR alerts, respond and interact with audiences, and react appropriately to unexpected and difficult circumstances that may occur on social media and in PR
- Work with brand advocates and social media stars to analyse social media data and use it to create and curate and that achieves our aims
- Working with the PR & Social Media Manager to plan and administer our social media accounts and PR activity with a strong focus on accessing data about how our content is consumed and the impact it has on the business
- Analyse social media and word of mouth marketing (ours and competitors), present findings, and suggest improvements to our communications
- Logical (and sometimes illogical) content tests to work out the best approaches to content creation
- Regular competitor review and monitoring to ensure we are market-leading and on track with our core aims and principles
- Build relationships with local influencers who will help us communicate our key brand messages

**About you**:
**Essential**:

- You’re naturally curious with an analytical mind, understanding the need for both alchemy and science in making decisions, using both data and intuition to make good communications decisions
- You have exceptional attention to detail; you love writing and can proofread your own work
- You’re always learning and quick to grasp new technology and creative tools
- You’re cool in a crisis and act with integrity and compassion when things go wrong or unexpectedly
- You understand word of mouth communications and how customers engage with brands, their friends, and communities
- You know what makes people tick, which enables you to create and target content accurately
- You can create compelling static/animated/video assets natively (e.g. TikTok, Insta) and using tools (e.g. Canva) as well adapting memes and trends
- You’re in your element capturing content on a phone and understanding what’s going on in social media
- You’re comfortable juggling different tasks and projects at once and prioritising what matters most
- You can combine social media administration and reporting with content scheduling and are comfortable using Facebook, Instagram, Twitter, TikTok and other social networks
- You can demonstrate using customer research/feedback/analytics from previous activity to inform future activity
- You’re a self-starter with an entrepreneurial spirit with a down-to-eart

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