Digital PR Strategist

2 weeks ago

Nottingham, United Kingdom Impression Digital Full time

**About Impression**

We are Digital Growth Specialists helping ambitious global brands push boundaries. We define and deliver integrated digital strategies, transforming our clients from market players to market leaders.

As we embark on another year of accelerated growth, we're looking for a** Digital PR Strategist** to help us continue leading the charge into offering best-in-class experimentation to our global client base.

Our agency wouldn't be what it is today without our incredible people. Our diverse team encompasses expertise across the digital landscape, enabling us to accelerate change and results, driving business growth faster.

Our collaborative, creative and inclusive culture helps build our reputation as a leading digital employer, and we are committed to nurturing and developing people to their full potential.

Recognising that we are a part of something much bigger, we're on a mission to use business as a force for good. We're actively committed to creating a positive impact on our people, planet and community.

**The role**

If you're a current Digital PR strategist, Digital PR Specialist, PR account manager, senior account exec or similar, this could be the role for you.

Impression were recently ranked fourth in UK's Best Workplaces for Wellbeing (medium-sized companies), and we continuously strive to ensure the best possible work-life balance for our team.

We are also very proud to have been listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work.

Our Digital PR team is an integral part of our business. Working alongside our SEO and PPC teams, our digital PR Strategists are responsible for the generation of newsworthy content which will appeal to our clients' target audiences as well as gaining media coverage.

We’re currently looking for a Digital PR Strategist to join our team and contribute to our ongoing evolution and success.

The salary for this role is:

- £27,500

**Who are you?**

We're looking for someone with a passion for PR, the media, marketing and a hunger to excel in this exciting role.

To be considered for the digital PR Strategist role at Impression, you will need to:

- Demonstrate a good understanding of the role of digital PR in the wider marketing and search landscape
- Share campaigns you've been involved in, led or have seen from the industry and explain what you liked and why they worked well
- Have some demonstrable experience supporting on, and managing Digital PR campaigns across a range of verticals (or similar)
- Have experience of managing strategy and/or PR accounts, demonstrating management of the full client lifecycle, from pitching strategy to new prospects and current clients and analysis, to strategy implementation and client communication
- Show demonstrable experience of creativity and the ability to balance this with an understanding of the news agenda
- Be skilled in managing your own workload and delivering to an exceptional standard
- Have excellent copywriting skills, spanning press releases, long form features, reports etc
- Be an engaging, confident communicator, with experience presenting results and updates to key client stakeholders
- Have a vision of where Digital PR as an industry is going
- You enjoy working with others as a part of a team, and want to continue working in a collaborative environment to meet shared goals
- Agency experience is advantageous but not essential

**What will you be doing?**
- Assisting in link auditing tasks such as backlink analysis and competitor link reviews
- Conducting keyword research and working closely with the SEO strategists to identify new opportunities for our clients
- Writing press releases, long form features and other offpage copy, as well as reports and other onpage copy
- Researching, collecting and analysing data with a view to creating ‘news from nothing’
- Gathering comments and opinions as assets to share with the media
- Leading ideation sessions and supporting in the development of creative campaign ideas and seeing these through to execution
- Building comprehensive outreach lists and engaging in journalist relationship activities
- Leading and overseeing account activity, including devising and implementing strategy and delegating to the wider team, with the goal of getting our content placed in relevant target publications and websites
- Ideating and showing your creativity when coming up with campaign ideas for client accounts and new business pitches
- Reporting campaign results and wider impact to clients through regular structured and ad-hoc reporting
- Contributing to the wider Impression business marketing goals, including regular blogging and delivery of occasional training sessions as well as speaking engagements and webinars
- Self learning to ensure you’re always up-to-date on the industry and inspired by other creative PR campaigns
- Ongoing involvement in on page SEO training and a passion

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