Social Media Marketing Assistant
7 months ago
**Responsibilities**:
- Campaign Planning and Strategy: Collaborate with the marketing team to develop comprehensive social media marketing strategies aligned with business goals. Identify target audiences, define campaign objectives, and determine effective platforms and tactics.
- Performance Tracking and Analysis: Monitor and analyse the performance of social media marketing campaigns. Utilize data-driven insights to evaluate campaign effectiveness and optimize future strategies.
- Online Review Management: Monitor online review sites and respond to reviews in a timely and professional manner. Manage brand reputation by leveraging customer feedback constructively.
- Collaboration with Other Departments: Work closely with customer service and other relevant departments to address customer concerns and improve the overall customer experience.
- Customer Surveys: Develop and implement customer surveys to gather feedback. Analyse survey results and provide actionable recommendations for improving customer satisfaction.
- Social Media Posting and Brand Awareness: Create engaging social media posts for various platforms. Develop a content calendar to drive brand awareness, engagement, and audience growth.
- Data-driven Insights: Use data analysis to derive actionable insights and recommendations. Stay updated with industry trends and best practices in social media marketing.
- Reporting and Presentation: Prepare reports and presentations on social media marketing performance, including KPIs and campaign results. Communicate findings and recommendations to stakeholders.
- Additional tasks as requested by the General Manager including delivery of corporate newsletter.
- Generate ideas for visual and written content that align with brand messaging and objectives.
- Develop execution and creative content for various channels, including social media, blogs, websites, offline channels, etc.
- Generate concise, clear, and compelling copy for marketing materials, advertising, and other promotional content.
**Requirements**:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience in social media marketing analysis and campaign optimization.
- In-depth knowledge of social media platforms, advertising tools, and analytics.
- Proficiency in data analysis, tracking tools, and reporting.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation abilities.
- Familiarity with online review management and customer feedback.
- Experience in customer survey development and analysis.
- Ability to collaborate effectively with cross-functional teams.
- Strong organizational skills and ability to meet deadlines.
- Knowledge of posting and optimizing content on major social media platforms.
**Salary**: £23,000.00-£30,000.00 per year
**Benefits**:
- Company pension
Schedule:
- Monday to Friday
Work Location: In person
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