B2b Copywriter
5 months ago
**Role**: B2B Copywriter
**Location**:London, England, United Kingdom (Hybrid 1/2 days onsite)
**ROLE MISSION**
Working in partnership with our client, the B2B Copywriter will craft website copy that informs, inspires and serves the needs of independent business owners/operators for the client. As with any traditional Copywriter role, a keen eye for grammar and clean formatting is paramount, as well as the ability to proofread both your own and others' work. You will have strong presentation skills and must be happy to present both internally and externally to clients. This is where you can bring to life your thoughts and ideas concisely. At IIG, we build agency teams to work in-house in partnership with brands. This role will be sitting within the digital and social team we've created and work with a range of global-level clients and local markets around the world.
**WHAT YOU WILL BE DOING IN YOUR ROLE**
- Answer a variety of briefs (primarily web and social) with impactful copy.
- Write original, engaging and brand-aligned copy for our client's website, including product descriptions, campaigns, activations, landing pages, marketing tools and CTAs.
- Brainstorm visual and copy ideas in collaboration with a Digital Designer, Strategist and UX Designer to ensure your copy integrates with the overall website experience.
- Stay up to date on web copy best practices, including SEO and accessibility requirements.
- Be able to interpret content insights provided by the analytics team, and ultimately make recommendations for how to pivot copy and content accordingly.
- Act as a guardian of the tone of voice of your brand; working closely with the team to ensure consistency and accuracy.
- Work as part of a team that supports global and regional clients in creating and delivering outstanding digital products and websites that drive our brand reputation and deliver business results.
- Presenting your work confidently internally and to clients.
**WHAT SKILLS WILL HELP YOU BE SUCCESSFUL**
- 4-6 years of copywriting experience working in a digital agency or marketing team.
- Experience working with FMCG brands or luxury brands.
- Experience working with data and using it to write impactful copy for the website
- A team player who possesses the ability to build strong and effective working relationships.
- The ability to craft copy across all media; adapting your writing style to different creative outputs.
- Are self-motivated, proactive and collaborative with a positive attitude and great communication skills.
- Write copy that is inclusive and easy to understand by everyone.
**A LITTLE BIT ABOUT US**:
What OLIVER does is provide clients with dedicated, on-site agencies that are built from the ground up. These agencies live and work right at the very heart of our client's organisation. Delivering precisely the skills and capacity they require, complemented by brand talent from our whole business on everything from planning to execution.
Established in 2004, our model is now driven by over 4000 people, working across more than
200 in-house agencies globally.
This business model creates a truly entrepreneurial, fast paced, challenging and rewarding environment to work in
**OTHER INFO TO KNOW**:
If you want to check that we are real people - please visit our Instagram.
**OUR VALUES AND HOW TO LIVE THEM**:
**Ambition** - you look for opportunities to deliver greater value to those around you
**Imagination** - you identify a range of solutions to problems
**Inclusion - **to be actively pro-inclusive and anti-racist across our community, clients and creations
**Inspiration **- you lead by example and encourage others to do the same
**Learning** - you have excellent listening skills that helps you to learn from our clients and those around you.
**Results** - you accept responsibility for your actions
Follow us on Instagram oliver.talent
Job Id: 9066
LI-TM1 #LI-Hybrid
**ABOUT OUR COMPANY**
Many companies talk about having a unique and thriving business model, but the Inside Ideas Group truly does. This means that we have been named in the top 500 of the Financial Times fastest-growing companies in Europe 2018
What IIG does is provide clients with dedicated, on-site agencies that are built from the ground up. These agencies live and work right at the very heart of our client's organisation. Delivering precisely the skills and capacity they require, complemented by brand talent from our whole business on everything from planning to execution
This business model creates a truly entrepreneurial, fast paced, challenging and rewarding environment to work in
**OUR VALUES**
We are a company built on our values, we have given you a brief overview below but would love to tell you more.
Be Ambitious to succeed
Be Imaginative to push the boundaries of what's possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be active
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