Uk PR Specialist

2 weeks ago

Weybridge, United Kingdom Sony Electronics Full time

UK PR Specialist

Sony UK

Location: Weybridge/Hybrid

Join the dynamic Sony UK/IE PR and Social team where you'll be at the heart of the action, driving the day-to-day running of the lively press office function, engaging audiences across our social channels, managing PR agencies, proactively engaging with key partners and developing and maintaining media and influencer relationships.

Spearheading content led creative PR campaigns, fostering invaluable relationships with media and influencers, and ensuring our brand resonates powerfully with our target audience.

Key Responsibilities
- Strategic Leadership: Take charge of content-driven PR campaigns and social channels, strategically crafted to amplify our brand's presence in the UK/IE market and achieve our business objectives.
- Partner Engagement: Utilise your expertise in consumer insights and media dynamics to tailor PR and social strategies that captivate our audience and align with business goals.
- Agency Management: Lead and collaborate with PR agencies, ensuring seamless execution of campaigns, effective budget management, and impactful outcomes.
- Media relations: Drive media outreach efforts, handle inquiries with finesse, and nurture positive relationships with journalists and influencers.
- Event Management: Bring our brand to life through detailed coordination of events and press trips, leaving a lasting impression on attendees.
- Creative Content: Craft compelling written materials, from press releases to social assets, that showcase our brand's unique story and value proposition.
- Collaborative Initiatives: Work closely with our European counterparts and Sony sister companies to leverage central briefs for maximum consumer impact and bolster brand awareness.

You will bring:

- Passion and Experience: Demonstrate your extensive PR experience, whether from agency or in-house environments, along with a consistent track record of success.
- Network and Connections: Boast outstanding media contacts and influencer relationships that will elevate our brand's visibility and reach.
- Project Management Prowess: Showcase your ability to balance multiple projects with finesse, from conception to evaluation, including event and press trip management.
- Creative Flair: Infuse your campaigns with innovative ideas that captivate audiences and drive engagement.
- Tech Savvy: Familiarity with tools such as Traacker, Cision, and Khoros will be a plus, enhancing your ability to measure and optimize our efforts.
- Communication Skills: Articulate your ideas with clarity and confidence, both verbally and in writing, to inspire action and foster collaboration.
- Adaptability and Flexibility: Thrive in a fast-paced environment, ready to address challenges, crisis and breaking news agendas head-on when needed.
- Organisational Excellence: Bring strong organisational and administrative skills to the table, ensuring smooth operations and timely delivery of projects.

Your new office

Weybridge

Based at the Weybridge office, you will enjoy a vibrant and friendly working environment. We have an onsite canteen with a wide range of options available, and a barista style coffee shop. There is a well-provisioned onsite gym run by our own Sony Wellbeing Coordinator, with classes on set days in the mornings, at lunch and after work hours. We have a staff car park which includes electric charging points, an undercover and secure bike rack (useful if you’ve made the most of the Cycle-to-Work scheme), or if you will use public transport we have a shuttle bus service that regularly runs between train station and the office at peak times.

Take a look at our video tour of the Weybridge site here:
Life at Sony

We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each other, and enjoy a collaborative culture.

We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys, respect their suggestions, then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.

You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We also encourage our staff to try exciting new roles, in a wide range of countries, with a supportive mobility team to support you if you take that leap

Bring your uniqueness to Sony

We are passionate about creating a culture that promotes equity and cultivates inclusion, diversity, and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sony’s

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