Head of Trade Marketing, Communication

5 months ago

Weybridge, United Kingdom Royal Caribbean Group Full time

**Journey with us **Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation & benefits package and excellent career development opportunities each offering unique ways to explore the world

**About the Company**

Celebrity Cruises is one of five brands owned by the global cruise company Royal Caribbean Group Celebrity offers a Relaxed Luxury℠ resort at sea experience where guests can sail on the world's best places to the world's best places We invite travellers to _Journey WonderFULL_℠_ _to explore multiple countries one sailing dine in a new restaurant at every meal rest in luxurious spaces designed to the last detail for comfort find their wellbeing miles away at sea all with the world at their service

With our 3 brands Royal Caribbean International Celebrity Cruises & Silversea we have ships in South America Europe Asia Australia and several North American markets beyond our headquarters in Miami FL We cover the globe No matter where our guests want to go Royal Caribbean Group has a ship that can deliver a world-class vacation

At Royal Caribbean Group we never rest on our laurels; we constantly strive to improve our work and be at the forefront of the industry The work that we do is exciting challenging and innovative You get to work both independently and as part of a collaborative and dynamic international team We are passionate we are innovative and we are unstoppable

**About the Role**

**KEY RESPONSIBILITIES**

Responsible for the overall trade communications campaign training & engagement strategies to drive the Celebrity Cruises brand forward ensuring seamless execution throughout all trade channels Management of Trade Marketing Trade Support Training and shared ownership of Trade PR

Through the ethos of ‘easy to do business with’ to motivate and educate the trade across UK Ireland Continental Europe Middle East and Africa on the Celebrity Cruises brand and ensure they possess the appropriate tools and support to maximise their sales

Responsible for delivering maximum return on investment and drive cost efficiencies across all trade channels

Responsible for the management motivation and personal development of the enablement team including an on-going programme of mentoring and skill development the setting of objectives and development plans

**ESSENTIAL DUTIES AND RESPONSIBILITIES**

**Trade Marketing and Communications**:
To create and own the annual trade marketing strategy for UK Ireland Nordics and Germany in line with overall commercial and marketing objectivesand reported on Work closely with Senior Leadership Revenue and Head of Sales to drive successful development and implementation of campaigns within each marketDevelop a strategic PR plan working with Trade media partners and PR agencies to deliver optimal coverage and support in media within UK Ireland
Germany & Nordics To be responsible for the management of all relevant agencies: ie Creative and Media agencies Trade FulfilmentResponsible for the effective management and ‘smart spending’ of the total EMEA Trade Marketing budgets
To include monthly forecasting
- Develop and execute the PR strategy alongside the PR team

**Trade Engagement**:

- To own and develop innovative trade incentives across the year to motivate and educate trade and support strategic business needs Ownership of the Celebrity Rewards Trade Loyalty programme ensuring continued development and creating an annual engagement and communication strategyOwnership of the Celebrity Travel Agent Facebook pages across key markets creating and developing an ongoing strategy in line with overall commercial objectives
driving awareness and engagement with the trade
- To work closely with the international teams to leverage and collaborate on global trade initiatives ensuring alignment and cost efficiencies across all markets

**Trade Support**:

- To own the annual Trade Support strategy for EMEA ensuring superior customer service and support to our trade partners To oversee the trade fulfilment
distribution and stock management of the Celebrity Cruises brochure and branded merchandise To drive key improvements for trade and sales teams to ensure the department is operating effectively and efficiently
- Working with commercial and Contact Centre teams to ensure continuous communication and alignment of processes

**Training**:

- To work alongside the Training Manager to develop an internal sales training strategy to support Account Managers in developing and evolving their sales skills and personal development To own the overall Trade training strategy across all markets including online training through our trade platform bespoke partner training with priority accounts
and virtual/face-to-face training events with the general trade
- Oversee the plan to drive maximum engagement from trade via ship visits and seminars at sea programme content

**Strate

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