Strategist
2 months ago
Are you a talented B2B Strategist looking for a new opportunity? Our client is looking to grow their Strategy team. Based in Aberdeen they are offering a salary up to £50,000 per annum. This is an opportunity for the right person to apply their B2B marketing knowledge, curiosity and creativity while working on strategically important projects for major international B2B clients.
Key Responsibilities:
Supporting and enabling our clients to achieve their strategic goals to “own their space”
Being a gatekeeper of the company’s strategic quality throughout project and account lifecycles
Conducting qualitative and quantitative research and analysis to identify prospective brand positioning traits in the context of market trends, opportunities, and challenges
Transforming raw data into meaningful insights, whether written, verbal or other, complete with supporting evidence
Facilitating brand strategy sessions with client leadership to obtain relevant information and build consensus and support
Supporting or leading in Strategy presentation sessions
Being a robust defender of the agency’s values, people and commercial interests
Working closely with Strategy and Creative colleagues to:
Support in the development and presentation of unique and original insights that succinctly defines the client’s business / brand
Craft brand architecture, positioning and differentiation strategies
Write compelling brand narratives
Create brand guidelines and go-to-market activation plans that define the client’s voice both online and offline
What about you:
B2B marketing communications experience and knowledge, preferably from an agency setting
Experience in developing branding and marketing strategies for clients or B2B organisations
Presentation skills experience, both written and in person as well as executive facilitation skills
A deep interest in data gathering, interpretation, analysis and presentation
A creative bent: the imagination and skills to draft briefs that reflect the agreed positioning to get the very best out of the creative teams.
Effective customer and stakeholder relationship management skills, including active listening, attention to detail, and the ability to troubleshoot and cultivate positive client relationships based on trust
Positively represent the companies brand globally
A commitment to adhere to predictable delivery schedules
The confident ability to respectfully challenge both clients and colleagues when necessary and with the goal of delivering the best possible outcome for all
Strong written and verbal professional communication skills
Bachelors’ Degree qualified (ideally in strategy, communications, public relations, marketing communications, business management, linguistics, or a related subject) or equivalent professional experience
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