Global Marketing Lead Pharma and Sustainability

2 months ago

Nationwide, United Kingdom Koura Global Full time

You are purpose driven. Growth minded. Ready to stretch your potential. That’s the spirit of the community you’ll find at Orbia: where the purpose to advance life around the world drives our global team of over 23,000 every single day.

From creating solutions to deliver clean water, secure food supplies and reliable information to steering material advances that power the future of green and smart cities, transportation, and healthcare, we never settle for “good enough” when there’s an opportunity to make life better. Where purpose comes to life, it changes lives. This is what we live for.

Fluor and Energy Materials, an Orbia business, is looking for a Global Marketing Lead Pharma & Sustainability to be based in the UK/EU.

Business trips expected at least once every quarter.

Main Purpose

The main purpose of the role is to support the creation and deliver regional and product specific marketing communications plans for the pharma industry, as well as content marketing sustainability related strategies for Orbia Fluor & Energy Materials’ Business Group.

Main Responsibilities

* Support the development of the global commercialization strategy and go-to-market initiatives for solutions, and specific categories in the pharma business with expected significant growth in the future.

* Develop a sustainability content marketing strategy focused on the creation and sharing of marketing materials that emphasizes Orbia’s F&EM’s long-term impact, authenticity, and environmental responsibility; it involves creating content that is genuine, honest and reflects the true values and mission of the business.

* Understand and analyze customer journey mapping to align with Global Strategic Marketing Director on the leverage points to activate in yearly marketing plans, including KPIs definition.

* Support the release of a global content strategy both for pharma and sustainability related contents, including the maintenance of a detailed external editorial calendar (offline/online).

* Partner closely with internal teams such as Product Management, Commercial, Regulatory and other cross-functional teams (incl. Orbia CCO Team) to deliver the most appropriate marketing communications activities.

* Implement and manage digital contents/strategies for the web (site navigation optimization, paid campaigns) and Social Media channels.

* Support the budget process and the supervise the costs management for the categories (pharma/sustainability)

* Serve as category communications champion, representing Orbia Fluor & Energy Materials externally and internally at global corporate meetings for the category.

Qualifications

* Bachelor’s/master’s degree.

* Excellent oral and written communication in English.

* Spanish speaking is not necessary but would be advantageous.

Knowledge/ Experience Required

* Minimum 5-7 years’ experience in Marketing Communications.

* Digital and content marketing expertise are essential.

* Chemical/Pharma/Renewable Energies industry experience would be desirable.

* Exceptional analytical skills with data-driven mindset.

Behaviours that can help you succeed at Orbia

* Develop yourself & Others

* Foster Collaboration & Inclusion

* Drive Results

* Provide Vision & Direction

We welcome purpose-driven dreamers, doers, and builders, recognizing that it takes difference to make a difference. If you’re ready to bring your skills, talents, and perspective to moving your career, the company, people, and the planet forward, we’d like to hear from you.

We believe that every voice matters; every community deserves respect; and every challenge is an opportunity and united by empathy, we are stronger for our different perspectives. We are dedicated to building a more diverse, inclusive, and equitable workplace that supports the needs of all our employees regardless of their role, location, identity, and background

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