Marketing Design Lead

3 weeks ago

Woking, United Kingdom Impact Food Group Full time

Role: Marketing Design Lead

Salary: Flexible & Fantastic Benefits

Location: Woking 

Impact Food Group (IFG) provides award-winning catering services to state and independent schools in the UK. Our mission is to transform lives through the power of food. Our brand family includes Innovate, Cucina and Chapter One. Find out more at

A fantastic opportunity has arisen for an experienced Marketing Design Lead to join the IFG team. The Marketing Design Lead will be responsible for conceptualising, developing and executing visually engaging marketing collateral for print and digital channels.  Reporting to our Head of Marketing & Communications, you will be an integral member of a growing creative team, focused on driving value and impact across the organisation.

What you will be doing

Brand Management – Develop, maintain, and guard the IFG brand and our portfolio of consumer-facing brands, including the management/creation of brand guidelines. 

Asset Creation – Creating visual content to engage our stakeholders across multiple channels, including:

Brand channels – website and scial, company reports, brochures and leaflets

Client engagement – reprt templates, flyers, presentations, etc.

Cnsumer marketing – promotional posters, flyers, menu templates, digital screen/social marketing, loyalty mechanisms, environmental signage (restaurant branding, packaging, counter cladding, etc.)

Cnference marketing – brochures, flyers, banners, business cards

Sales presentatin tools – mood boards, presentation boxes, banners

Emplyee collateral – intranet assets, business presentation templates

Campaign Development – Working with the wider marketing, operations and food development teams, transform research and ideas into fully developed concepts and campaigns. This includes concept identity development and application (logos, packaging, signage, menus, posters, counter cladding, operational guidelines, etc.)

Project/Content Management – owning and sharing materials with the business through content library creation and management. Includes the preparation and presentation of guidelines and toolkits for our operational teams so they can easily create professional client/customer specific materials. Briefing colleagues and agencies where project support/input is required and overseeing relationships linked to creative/design processes.

What we are looking for

A creative thinker with proven experience in marketing and design. They need to be technically skilled, proactive and enjoy working collaboratively with different teams

Highly skilled in using Adobe Create Cloud Suite– particularly InDesign, Illustrator, Photoshop and Acrobat

3+ years’ experience in a creative marketing role, including B2C marketing

Demonstrable experience in brand creation and management

Proficient with MS Office – specifically PowerPoint and Word (Excel, Outlook, Teams highly desirable)

Deep understanding of branding, layout, and typography with meticulous attention to detail

Technical knowledge of print and production materials and processes

Ability to confidently communicate ideas verbally, visually and in written form

Keen interest in food marketing and current trends

Experience in creative project management

A collaborative ‘team player’ approach

Desirable

Educated to degree level (or equivalent) in marketing, design or similar field

Good knowledge of social media platforms, particularly LinkedIn and Instagram

Familiar with content management systems (WordPress, SharePoint, etc.)

Strong copywriting skills

Experience of working in the food industry

Additional creative skills such as video editing and photography

What We’d Love To Give You

Competitive salary

Hybrid role – 2 days in the office (Woking)

25 days paid annual leave plus bank holidays

Life assurance and company pension scheme

Access to our extensive online learning platform and development opportunities

An employee wellbeing platform

Access to a salary sacrifice electric car scheme

IFG rewards for highstreets discounts

Annual Summer Party with company awards

Additional Details

IFG are committed to the safeguarding of children and our employees share this commitment. Successful candidates are required to undergo an enhanced DBS check, which we supply the cost for.

We are a committed equal opportunities employer – if you require any assistance for the interview process, please detail within your application. All information is kept confidential and in compliance with GDPR requirements.

Applicants will need to provide a portfolio of work to demonstrate experience. Second stage interviews will include psychometric testing and a skills-based task

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