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Marketing Design Lead

2 months ago

Woking, Surrey, United Kingdom Impact Food Group Full time
About the Role

We are seeking a highly skilled Marketing Design Lead to join our team at Impact Food Group. As a key member of our creative team, you will be responsible for developing and executing visually engaging marketing collateral for print and digital channels.

Key Responsibilities
  • Brand Management
    • Develop, maintain, and guard the Impact Food Group brand and our portfolio of consumer-facing brands, including the management/creation of brand guidelines.
  • Asset Creation
    • Create visual content to engage our stakeholders across multiple channels, including:
      • Brand channels – website and social media, company reports, brochures, and leaflets
      • Client engagement – report templates, flyers, presentations, etc.
      • Consumer marketing – promotional posters, flyers, menu templates, digital screen/social marketing, loyalty mechanisms, environmental signage (restaurant branding, packaging, counter cladding, etc.)
      • Conference marketing – brochures, flyers, banners, business cards
      • Sales presentation tools – mood boards, presentation boxes, banners
      • Employee collateral – intranet assets, business presentation templates
    • Campaign Development
      • Work with the wider marketing, operations, and food development teams to transform research and ideas into fully developed concepts and campaigns. This includes concept identity development and application (logos, packaging, signage, menus, posters, counter cladding, operational guidelines, etc.)
    • Project/Content Management
      • Own and share materials with the business through content library creation and management. Includes the preparation and presentation of guidelines and toolkits for our operational teams so they can easily create professional client/customer-specific materials. Brief colleagues and agencies where project support/input is required and oversee relationships linked to creative/design processes.
    Requirements
    • A creative thinker with proven experience in marketing and design. They need to be technically skilled, proactive, and enjoy working collaboratively with different teams.
    • Highly skilled in using Adobe Creative Cloud Suite – particularly InDesign, Illustrator, Photoshop, and Acrobat.
    • 3+ years' experience in a creative marketing role, including B2C marketing.
    • Demonstrable experience in brand creation and management.
    • Proficient with MS Office – specifically PowerPoint and Word (Excel, Outlook, Teams highly desirable).
    • Deep understanding of branding, layout, and typography with meticulous attention to detail.
    • Technical knowledge of print and production materials and processes.
    • Ability to confidently communicate ideas verbally, visually, and in written form.
    • Keen interest in food marketing and current trends.
    • Experience in creative project management.
    • A collaborative 'team player' approach.
    Desirable
    • Educated to degree level (or equivalent) in marketing, design, or similar field.
    • Good knowledge of social media platforms, particularly LinkedIn and Instagram.
    • Familiar with content management systems (WordPress, SharePoint, etc.).
    • Strong copywriting skills.
    • Experience of working in the food industry.
    • Additional creative skills such as video editing and photography.
    What We Offer
    • Competitive salary.
    • Hybrid role – 2 days in the office (Woking).
    • 25 days paid annual leave plus bank holidays.
    • Life assurance and company pension scheme.
    • Access to our extensive online learning platform and development opportunities.
    • An employee wellbeing platform.
    • Access to a salary sacrifice electric car scheme.
    • IFG rewards for high street discounts.
    • Annual Summer Party with company awards.