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Marketing Design Lead

2 months ago

Woking, United Kingdom Impact Food Group Full time

Role: Marketing Design Lead
Salary: Flexible & Fantastic Benefits
Location: Woking


Impact Food Group (IFG) provides award-winning catering services to state and independent schools in the UK. Our mission is to transform lives through the power of food. Our brand family includes Innovate, Cucina and Chapter One. Find out more at

A fantastic opportunity has arisen for an experienced Marketing Design Lead to join the IFG team. The Marketing Design Lead will be responsible for conceptualising, developing and executing visually engaging marketing collateral for print and digital channels. Reporting to our Head of Marketing & Communications, you will be an integral member of a growing creative team, focused on driving value and impact across the organisation.

What you will be doing

  • Brand Management Develop, maintain, and guard the IFG brand and our portfolio of consumer-facing brands, including the management/creation of brand guidelines.
  • Asset Creation Creating visual content to engage our stakeholders across multiple channels, including:
    • Brand channels website and scial, company reports, brochures and leaflets
    • Client engagement reprt templates, flyers, presentations, etc.
    • Cnsumer marketing promotional posters, flyers, menu templates, digital screen/social marketing, loyalty mechanisms, environmental signage (restaurant branding, packaging, counter cladding, etc.)
    • Cnference marketing brochures, flyers, banners, business cards
    • Sales presentatin tools mood boards, presentation boxes, banners
    • Emplyee collateral intranet assets, business presentation templates
  • Campaign Development Working with the wider marketing, operations and food development teams, transform research and ideas into fully developed concepts and campaigns. This includes concept identity development and application (logos, packaging, signage, menus, posters, counter cladding, operational guidelines, etc.)
  • Project/Content Management owning and sharing materials with the business through content library creation and management. Includes the preparation and presentation of guidelines and toolkits for our operational teams so they can easily create professional client/customer specific materials. Briefing colleagues and agencies where project support/input is required and overseeing relationships linked to creative/design processes.

What we are looking for

  • A creative thinker with proven experience in marketing and design. They need to be technically skilled, proactive and enjoy working collaboratively with different teams
  • Highly skilled in using Adobe Create Cloud Suite particularly InDesign, Illustrator, Photoshop and Acrobat
  • 3+ years experience in a creative marketing role, including B2C marketing
  • Demonstrable experience in brand creation and management
  • Proficient with MS Office specifically PowerPoint and Word (Excel, Outlook, Teams highly desirable)
  • Deep understanding of branding, layout, and typography with meticulous attention to detail
  • Technical knowledge of print and production materials and processes
  • Ability to confidently communicate ideas verbally, visually and in written form
  • Keen interest in food marketing and current trends
  • Experience in creative project management
  • A collaborative team player approach

Desirable

  • Educated to degree level (or equivalent) in marketing, design or similar field
  • Good knowledge of social media platforms, particularly LinkedIn and Instagram
  • Familiar with content management systems (WordPress, SharePoint, etc.)
  • Strong copywriting skills
  • Experience of working in the food industry
  • Additional creative skills such as video editing and photography

What We d Love To Give You
Competitive salary

Hybrid role 2 days in the office (Woking)
25 days paid annual leave plus bank holidays
Life assurance and company pension scheme
Access to our extensive online learning platform and development opportunities
An employee wellbeing platform
Access to a salary sacrifice electric car scheme
IFG rewards for highstreets discounts
Annual Summer Party with company awards


Additional Details
IFG are committed to the safeguarding of children and our employees share this commitment. Successful candidates are required to undergo an enhanced DBS check, which we supply the cost for.

We are a committed equal opportunities employer if you require any assistance for the interview process, please detail within your application. All information is kept confidential and in compliance with GDPR requirements.

Applicants will need to provide a portfolio of work to demonstrate experience. Second stage interviews will include psychometric testing and a skills-based task.