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Head Of Content

2 months ago

Aberdeen, United Kingdom Pertemps Glasgow Full time

Are you a talented B2B Content Lead looking for a new opportunity? Our client is looking for a new Head of Content. Based in Aberdeen they are offering a salary up to £45,000 per annum. This is an opportunity for the right person to apply their B2B marketing knowledge, curiosity and creativity while working on strategically important projects for major international B2B clients.
 
Key Responsibilities:

direct the development and execution of first-class written, video, data visualisation and interactive content
leading the creation of excellent day to day experiences for our clients’ target audiences
presenting complex strategic recommendations and content plans to both CMO and wider senior client team in a persuasive, confident manner that instils trust
creating comprehensive, scalable content plans aligned to agreed strategic objectives, budget and audiences
oversight of the activities of the content department including discovery research, theme identification, content creation, reporting and optimisation
working closely with other teams to ensure brand and creative alignment locally and globally
leading by example through excellent writing
directing and building a high performing team
using current techniques to deliver content that works at all stages of the buyer cycle, from discovery through to advocacy
working with colleagues across the world in strategy, creative and reach to deliver impactful programmes of work for our international portfolio of B2B clients
quality assurance, with an eye for not only the technical but also the holistic connection to brand, campaign, and target connection 
What about you:

be strategic, and also keen to roll up your sleeves and make things happen
be an excellent writer and creative thinker, with an understanding of the needs of readers in different geographies, industries, seniorities and, of course, across generations
have minimum five years of experience in B2B comms, ideally in a content role
have experience of leading a team, building competencies within the team, and achieving quality and efficiency improvements
be in tune with technology, technological advancements, and how they can and should be deployed to client benefit
be proficient in use of modern techniques, formats and channels
be well practiced in weaving a creative concept or a brand positioning line into even the most technical content
enjoy digging deeply into the world of your client, and your client’s client. How else would you do the job?
be a natural collaborator, and an excellent communicator in the written and spoken word, online and in the room
have excellent planning, organisation, human and negotiation skills