Content Marketing Manager

4 weeks ago

United Kingdom xUnlocked Full time

We are an on demand video-delivered B2B platform with two core products: Sustainability Unlocked and Finance Unlocked . Our platform delivers thousands of premium learning courses, all created in-house with 200 world leading expert practitioners and we work with globally recognised clients including Santander, Airbus and GSK.
Reporting into the Head of Marketing, this role will be working across all products in the xUnlocked portfolio. If you're ready to make a meaningful impact and drive our brand forward through the power of storytelling, we want to hear from you.
You will be responsible for developing and executing content strategies that engage, educate, and inspire our target audience of enterprise clients. You will work closely with cross-functional teams to create compelling content that drives brand awareness, generates leads, and supports customer engagement across various channels.
Content Strategy: Develop and execute a comprehensive content strategy aligned with our core business objectives, target audience, and strategic marketing goals. Content Creation: Produce high-quality content assets, including blog posts, articles, case studies, infographics, videos and more. Collaborate with subject matter experts, product managers, and other stakeholders to ensure accuracy, relevance, and alignment with our brand voice and messaging.
Content Distribution: Implement multi-channel distribution strategies to maximise the reach and impact of content across owned, earned, and paid channels. This includes website, social media, email marketing, industry publications, partner networks, and other relevant platforms.
SEO and Keyword Strategy: Optimise content for search engines by conducting keyword research, optimising metadata, and implementing on-page SEO best practices. Monitor keyword performance, analyse search trends, and iterate on content strategies to improve organic visibility and traffic.
Lead Generation and Conversion: Develop content assets and campaigns that drive lead generation and nurture prospects through the sales funnel. Work with product teams to create high value content, landing pages, email nurture sequences, and other conversion-focused tactics to capture and qualify leads effectively.
Performance Analysis: Monitor and analyse content performance metrics, such as website traffic, engagement metrics, conversion rates, and lead quality. Use data-driven insights to refine content strategies, optimise campaign performance, and identify opportunities for improvement.
Content Governance and Brand Compliance: Establish content governance processes, standards, and guidelines to ensure consistency, quality, and compliance with brand messaging and style.
5+ years in a content marketing role
Deep understanding of SEO/SEM
Journalism, editorial, writing background
Demonstrated track record of creating and delivering powerful, evocative content marketing strategies.
Experience delivering cross-channel content tailored to the prospect and customer experience.
Managed and designed a content calendar and cadence that captures attention and demonstrates expertise across all stages of the sales & marketing funnel
Expert knowledge of SEO, SEM and web analytics.
Experience with CRM software, marketing automation platforms, digital marketing tools and techniques.
Data-driven mindset with proven ability to derive insights from analytics.
Not above getting involved doing the small or sometimes tedious tasks if they help keep the company on the path to success.
As well as the usual things you’d expect (statutory pension contributions, 25 days holiday, EMI options, competitive salary), we also offer:
Hybrid working - you will work in our Holborn office a minimum of two days per week with the flexibility to choose home or office work the rest of the week
Working from home - we provide the equipment you need to do your job well, plus a one-off allowance to make your home setup comfortable
Private healthcare - we provide a healthcare cashback scheme with Medicash covering medical, dental and other health-related expenses
Enhanced parental leave - we are proud to offer flexible enhanced parental leave for both parents
We go the extra mile, both personally and for the team, consistently striving to innovate to help the company, customers and learners.

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