Communications & Marketing Manager: Content Management
3 weeks ago
Colonial Country Club
Communications & Marketing Manager , Full-Time
We're hiring a Full-Time Communications & Marketing Manager in Fort Myers, FL
We understand the importance that both strategic and creative marketing initiatives contribute to a company’s overall success. Driven by innovation and tracked through proven results, marketing provides immeasurable added value to both members and the company, providing guests and users with a lasting experience of our brand.
As a Communication & Marketing Manager, you will focus on member & staff relationships, and brand management as part of an Integrated Marketing Strategy for TROON’s managed HOA and Private Club property. This includes partnering with Directors to deliver membership and marketing efforts that drive leads and conversions in specific departments. Success in this role is the creative ideation, planning and execution of online and offline club marketing programs that generate leads and conversions through all stages of the member’s journey. Previous marketing experience is a requirement for the position.
This includes competitive compensation starting at $80,000 salary with flexible scheduling available and periodic work-from-home shifts available as an option.
Manage of marketing strategy and campaign execution for club-wide events, weddings, member relations, etc.
Make recommendations & create promotional campaigns, events, and other ad hoc requests
Manage messaging, videos, design, and communication within company brand standards
Manage the execution of established Club & TROON Marketing processes, policies, and procedures
Contribute best practices and innovative ideas to the Directors, Staff & Marketing Team
Manage and lead the transition process for the club’s internal communication systems
Planning/Coordination
Plan and coordinate yearly revenue programs and related communication campaigns in conjunction with the GM or its designee, using internal tracking tools for details, content, and context clarification
Develop and maintain marketing communication plans, job lists, and calendars
Communicate with internal subject matter specialists and regional teams via job management system, email, and phone
Research new methods/opportunities and analyze and review data to create and improve marketing communication to golf course guests
Introduce new marketing and campaign initiatives to the GM or its designee and provide guidance where needed
Partner with GM or its designee to discuss and identify revenue program and communication campaign marketing materials including, but not limited to: broadcast email, website content, social media, advertising, collateral materials, signage, direct mail, and community channel.
Liaising with, and act as the link between, the GM or its designee and the Directors bymaintaining regular contact with all parties throughout the entire feedback process, ensuring that communication flows effectively on details and expectations of campaigns
inventory stock; Assisting in the development of marketing plans to be presented to members and key staff
Capturing of photo and video of key member events and activities throughout the year
Undertaking administrative tasks as they relate to execution of programs and strategies, including, but not limited to invoice approval, tracking shipments, report writing, vendor follow up, etc.
Arranging and attending both regularly planned and impromptu meetings with GM or its designee, and other marketing and design team members
Monitoring the effectiveness (ROI) and success of programs and campaigns, presenting these results, and assisting with updating results within the Revenue Playbook, while working closely with the Analytics Team and Digital Marketing Team
Provide constructive feedback to the GM and Directors regarding campaign implementation and execution
2 years’ work experience in marketing and communication or related area
~ A two-year degree in marketing, advertising, communications, or related area preferred
~ Experience in developing and implementing high-quality, successful advertising campaigns
~ Ability to build broadcast emails, create video content and update website content using content management system
~ Proficient in the use of Microsoft Word, Excel, & Outlook; A good foundation of Adobe InDesign is a plus
~ Commercial awareness of and ability to learn the industry
~ Organized, customer-focused, reliable and creative
~ Possess excellent writing, proofreading, and interpersonal and verbal communication skills
~ Communications & Marketing Manager , Full-Time
With its rich history, championship-caliber course, and commitment to unparalleled service, Colonial Country Club continues to set the standard for excellence in the golfing community. Troon started as one facility in 1990 and has since grown to become the world’s largest professional club management company. We offer careers around the world at all levels of golf operations, opportunities for professional development, growth opportunities and a comprehensive benefits package.
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