Student Insight Manager
2 weeks ago
Job Function: 05 - Marketing
Get ready for a lot of exposure to senior internal stakeholders across our Northern Europe business.
In brief, you will be supporting the Meals Director, to drive demand and grow consumption of Heinz by putting consumers at the heart of everything we do and helping to connect all the dots across our business.
Be the voice of consumers for our meals jewels across Beanz, Soups, Baby Food and Pasta, reporting directly into the Meals Director and sitting in the “Meals Leadership Team”
Turn consumer, trend and business performance data into compelling insights, which are actionable & relevant
Collaborate with category & marketing teams, agencies & the regional insight team to bring one view of the consumer from a range of different data sources to make more informed and consumer led decisions
Measure the impact of marketing by tracking brand performance, competitor activity and campaign evaluation
Find opportunities to drive further growth, including category development and innovation
Designing, delivering, and reporting on a range of continuous and ad hoc research e.g. concept & copy tests
An experienced analyst with established track record in consumer insights, interpreting data into meaningful information and actions
Highly proficient consumer researcher displaying a broad & diverse range of knowledge/application skills across the full range of consumer research disciplines (qualitative & quantitative, continuous & ad hoc)
Commercially minded, understanding marketing principles and how brands are managed in order to grow
Your ability to simplify will be highly appreciated, when you translate complex numerical data into easily understandable formats
Strong, credible and clear communicator with an ability to work across function & geography through excellent interpersonal skills
A natural storyteller with the ability to interpret large amounts of data
we want to the best for you and your development;
A competitive salary and above-market bonus structure;
Kraft Heinz is a global food company with a delicious heritage.With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch.We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
We also believe in being good humans, who are working to improve our company, communities, and planet.We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands.All while celebrating our wins - and our failures – as we work together to lead the future of food.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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