Insights Manager
2 weeks ago
Harnham is working exclusively with a well-known Retailer on an exciting Insight Manager position to drive strategic decision-making and elevate customer experiences.
Interpret market research findings to inform decision-making processes and challenge stakeholders when necessary.
Lead ad-hoc research projects, analyzing first and third-party data to answer critical business questions.
Translate complex data into actionable insights and manage supplier relationships.
Partner with Marketing teams to design and execute market research interventions within budgetary constraints.
Oversee brand health tracking programs and develop communication testing initiatives to optimize Marketing ROI.
Provide insights to support marketing campaign development aligned with consumer preferences based upon both qualitative and quantitative data.
Bachelor's degree in Marketing, Business, or Statistics; Master's degree preferred.
Proven experience in market research-focused roles with strong analytical and communication skills, client or agency-side.
Excellent experience in both quantitative and qualitative research methods
Ability to manage multiple projects and foster positive relationships across teams.
Experience in the likes of brand tracking, campaign testing and concept testing.
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Digital and Insight Manager
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Insight Manager
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