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PPC Manager/senior Manager

2 months ago

Preston Lancashire, United Kingdom Bauer Media Group Full time

Company Overview: We are Europe’s largest commercial broadcast radio and digital audio company, leading the industry across nine markets, including the UK. Our innovative approach ensures we remain at the forefront of audio advertising, delivering high-quality content and pioneering solutions to millions of listeners. Join us as we embark on a transformative journey to shape the future of digital audio.
About the Role: This role is within the Enterprise Team, focused on our online competitions platform, Win Happy. The role reports to the Performance Marketing Director. We have grown revenues significantly in the last 2 years and are now investing in new additions to the marketing team to drive that growth even further.

We’re a close-knit team of commercial marketeers where our consumers really are at the heart of everything we do. As the first PPC expert in our team, you will manage the PPC strategy and delivery across the Bauer Media Enterprise Competitions. You will work closely with the Performance Marketing Director to define and deliver our paid strategy, refining our approach across our channel mix.
Manage paid digital campaigns across multiple brands and channels, from brief through to post campaign analysis
Optimise campaigns daily to ensure budgets are invested as effectively as possible, delivering maximum performance and ROI
Regularly report on campaign performance
Stakeholder management – internal and external – informing on current campaign performance as well as future opportunities
Produce engaging and best in class paid content that really brings to life our competitions
Become the subject matter expert in PPC, offering training and guidance to marketing teams across Bauer

You’ll need proven digital marketing experience, with evidence of success from previous campaigns and results
Experience of working in a PPC role in an ecommerce environment is essential
Strong focus on meeting commercial targets
Proven track record in digital channels (paid search, paid social and/or programmatic)
Extensive experience of leading and managing multiple projects