Digital Marketing Specialist

7 days ago


Lancashire, United Kingdom Digital Gurus Full time

PPC Manager Role

We are seeking an experienced PPC Manager to join our E-commerce team at Digital Gurus. As a key member of our Digital Marketing team, you will be responsible for developing and executing a comprehensive PPC strategy that drives revenue growth and maximises return on investment.

Key Responsibilities:

  • Develop and execute a data-driven PPC strategy that aligns with business objectives.
  • Manage account budgets and set targets for all activity to ensure spend has clear expectations and a measurable return.
  • Monitor and optimise paid search performance, maximising KPIs such as Impression Share, CTR and ROAS.
  • Oversee campaigns across YouTube and Google Display.
  • Implement best practice approaches across both brands to ensure the account is operating as efficiently as possible.
  • Conduct experiments to test new features and strategies within the accounts, constantly taking a test and learn approach.
  • Provide regular reporting and analysis so that stakeholders are kept up to date with performance.
  • Manage PPC Analyst within the eCommerce Digital Marketing team as well as external agencies and search partners.
  • Work closely with the SEO agency to support a combined search strategy.
  • Closely monitor competitor PPC activity and use actionable insights to inform strategy.


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