Marketing Executive

1 month ago

Bedford Bedfordshire, United Kingdom Ideal Personnel & Recruitment Solutions Limited Full time

Our client has a permanent vacancy for a Marketing Executive to be responsible for implementing ambitious marketing and external communications and campaign strategy. Reporting into the Marketing Manager, this role works closely with cross functional teams (e.g. Design, Digital, Operations, Sales) to oversee Marketing activities across their brands. Hybrid working is available with the role. This role requires someone who has the ability to manage multi-dimensional digital projects and initiatives to drive acquisition, growth, and retention across channels, with a focus in developing impactful email communications. You’ll take ownership of the Marketing Plan and make sure that their strategy is being delivered on time and to an exceptional standard. Duties and Responsibilities: Oversee the end-to-end delivery of campaigns and cross-channel communications of portfolio of brands, managing different stakeholders as the campaign lead. Develop a clear positioning and points of differentiation for the portfolio of brands and ensure that all marketing communications, both offline and online, reflect market leading position and propositions of brands within their industry Develop, manage and execute the purposeful campaign and marketing plans in line with long term strategy and growth targets to increase leads and revenue for Sales Teams. Design attractive and effective multi-channel marketing initiatives, campaigns and promotions to drive new customer acquisition Develop content, communicate to external customers (Salesforce Marketing Cloud, etc) and build relationships with key contacts Measure and report on the success of promotional campaigns. Produce sales analysis and campaign reports Drive promotion and lead generation of new product development to support business growth Own the Portfolio & Campaign strategy, from execution through to measurement, best practice content creation and amplification To implement brand and external communications strategy for both existing and potential customers Develop copy and produce effective marketing and sales collateral to support new business activities To conduct ROI analysis on all marketing activities and adjust strategy accordingly Work collaboratively across the organisation and promote a one team culture. Such other duties as requested by your line manager Skills & Knowledge: Essential Marketing degree, qualification or CIM Ambitious, commercial marketer with excellent and creative copywriting skills Collaborative work style and a team player Experienced in using email platforms, such as Salesforce Marketing Cloud Experience in demand creation and contact acquisition campaigns Experience of integrated promotional, direct marketing and advertising campaigns Good understanding of digital & social media Confident communicator who will network and develop strong and productive business relationships with our suppliers, agencies and internal stakeholders A good understanding and awareness of brand management Able to manage a demanding schedule and deliver multiple marketing projects to deadline Demonstrable experience of running successful projects from inception to delivery (with numbers to prove its impact). Great planning, project management, and stakeholder management skills Adept in Excel and Microsoft PowerPoint. Excellent reporting and presentation skills Well organised and thorough, with excellent attention to detail and able to work to tight deadlines, under pressure and within budget Desirable Experience in HTML coding Due to the large number of responses we receive it is not always possible to respond to every application straight away. Should your skills and experience be a match for this role, or any other vacancy we may have, we will normally contact you within 72 hours of receiving your application. If you wish to apply for further roles please do so

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