B2B Marketing Executive

2 weeks ago

Luton Bedfordshire, United Kingdom FirstPort (UK) Full time
Job Description

Job role: B2B Marketing Executive

Location: Hybrid working with 2 days per week at our Luton office, and regular meetings in London

Salary: £30,000 per annum plus benefits

Hours: Monday to Friday 9am-5pm

The job role

As B2B Marketing Executive, you will contribute to our vision of being the UK's favourite residential property manager by:

  • Developing and executing innovative marketing activities to meet our new business targets.
  • Collaborating closely with cross-functional teams to ensure alignment with overall business objectives and effectively communicating the value proposition of our products/services to our target market.
  • Working with the wider Marketing team to support with additional marketing projects as business-need dictates.

Main Responsibilities

  • Create and build segmented e-mail journeys for B2B audiences.
  • Collaborate with the Business Development team to develop marketing collateral and sales tools that support the sales process and enhance customer engagement.
  • Work collaboratively with the team to enhance the B2B journey across paid, earned and owned media and seek opportunities to convert leads.
  • Conduct market research to identify opportunities for growth and competitive differentiation.
  • Optimise PPC campaigns to drive stronger conversion.
  • Build and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers.

Skills and Experience

  • Ideally degree educated in Marketing or similar, and / or professional qualification like CIM or equivalent.
  • 3+ years working in a marketing role, ideally within the property industry.
  • Experience with CRM e-mail platforms is essential with ability to build complex e-mail journeys.
  • Working knowledge of Content Management Systems like WordPress.
  • Great copywriting skills.
  • Good relationship builder.
  • Business development experience an advantage.
  • Proven track record organising marketing activity and campaigns end to end, including clear reporting.
  • Strong but natural communicator with acute attention to detail.
  • Fast paced worker, enjoying working in a busy and varied environment.
  • Proactive self-starter, who is organised, able to prioritise a busy workload and deadline focused.

Who are we?

FirstPort is the UK’s leading property management company, caring for our customers’ homes across England, Wales and Scotland. With over four decades of experience and over 3,100 employees, FirstPort works with developers, investors, freeholders and over 1,600 Resident Management Companies.

FirstPort is a member of the Association of Residential Managing Agents (ARMA), the Association of Retirement Housing Managers (ARHM), and Property Managers Association Scotland (PMAS). As well as holding a Five Star Rating from the British Safety Council, FirstPort is an accredited Safe Agent and belongs to The Property Ombudsman.

Why choose us?

By joining us, you will work with industry professionals who are committed to providing the highest levels of customer service, as well as ensuring we put our people first.

The benefits of working with us can include free parking, free fruit, discounted gym membership, a true work-life balance and the opportunity of growth and progression. In addition to the core benefits, we also offer a range of exclusive discounts on extra benefits to help you and your family make the most of your money, safeguard your future and look after your health.

We’re committed to promoting diversity at FirstPort and recruit on merit. We are an inclusive employer that prides itself in being so diverse.

What’s next?

To start your application for this role we will ask you to upload your CV and answer a few questions.

Our recruiters will work with our managers to review your CV. If unsuccessful you will be notified. If you meet the criteria for the role, we’ll be in touch to arrange a short telephone interview and our shortlist of candidates will be invited to attend interviews with the hiring manager.

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