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Marketing Specialist

1 month ago

Radstock Somerset, United Kingdom WH Finance Ltd Full time

Our client is a well established tech business and they are now seeking an enthusiastic and hands-on Marketing Specialist to join the growing team. The ideal candidate will have hands-on experience and a proven track record in digital marketing, with strong skills in content creation, analytics, and campaign management. Responsibilities:

  • AI-Assisted Content Creation: Utilise AI tools (e.g., ChatGPT) to create and personalise content for marketing campaigns, ensuring it aligns with our brand, audience, messaging and tone of voice
  • Google Suite Expertise: Support marketing efforts through the use of Google Ads, GA4 (Google Analytics), and Google Tag Manager to track performance and provide insights
  • Campaign Collaboration: Work closely with internal and external partners to implement, refine, and optimise our marketing
  • Analytics & Reporting: Monitor campaign and website performance using data analysis tools, generate detailed reports, and provide actionable recommendations for improving outcomes
  • Audience Targeting: Assist in developing and refining audience targeting strategies, ensuring our message reaches the right audience segments
  • Stay Updated: Keep up with digital marketing trends, tools, and best practices to ensure strategies remain effective and up-to-date
Experience:  Demonstrable experience in digital marketing, campaign management and performance reporting
  • Proficiency in Google Ads, GA4, Google Tag Manager, and other relevant digital marketing tools
  • Experience using AI tools like ChatGPT to streamline and personalise content creation
  • Analytical mindset, with the ability to generate insights and recommendations from
campaign data
  • Knowledge of SEO and SEM principles
  • Familiarity with LinkedIn as a preferred platform for digital marketing and campaign
execution Interviews are ongoing so apply now