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CRM and Data Executive- Marketing Agency
2 months ago
Job Title: CRM Executive -Sportsbook [ Netbet Italy ] Location: London
Global Interactive Marketing Online (GIMO) Global Interactive Marketing Online (GIMO) is a London based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.
About Netbet Brand:
Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites.
Our team of marketing experts uses data-driven insights to run efficient performance marketing and improve the customer journey. As the Sport CRM Executive, you will be responsible for planning and executing the CRM strategy for our sportsbook customers. You will create and maintain a detailed catalogue of automated lifecycles across all relevant channels and trigger ad hoc actions whenever results deviate from the targets. Planning and executing innovative multi-channel communication concepts to optimize the user journey, maximize customer retention, and meet market KPIs.
Manage the end-to-end delivery of promotional content and CRM campaigns for the sportsbook customers - from idea generation, planning, executing to post-campaign evaluation & optimization.
Ensure all CRM campaigns are consistent, attractive, cost-effective, relevant, and aligned with other areas of the business.
Create A/B tests with own design and tech resources to improve the customer experience and increase CRM relevant conversion rates.
Ensure on-site communication is always relevant by updating banners, promotional pages, and other content on our sports betting sites.
Keep abreast of industry trends and provide competitor analysis where relevant.
Undertake ad-hoc duties as operationally required.
We are looking for a highly engaged and motivated CRM Executive who is extremely passionate about sport and has a good understanding of the sports book product. Fluent in Italian and English ; proficiency in other languages is a plus
Commercially minded, with strong experience in CRM marketing ideally within iGaming/ Online Casino/ Sports betting Industry.
Analytical and data-driven mindset.
Experience working with Optimove is a bonus.
Our generous UK benefits package includes:
Hybrid working [ 3 days in office/ 2 days remote]
End of year discretionary Bonus
Pension Scheme
Private Health Insurance
Pizza and drinks every Friday.
GIMO is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships."
