Public Relations and Partnerships Manager

3 weeks ago

Manchester, United Kingdom Refybeauty Full time

Senior PR & Partnerships Manager
Marketing
Employment Type: Full Time
REFY are looking for a SENIOR PR & PARTNERSHIPS MANAGER who has 5 years+ of experience with the ability to build out global strategies with the focus on the US.
We're a dynamic and innovative brand committed to leveraging PR partnerships to drive creative marketing initiatives and enhance brand visibility. As our Senior PR & Partnerships Manager, you'll play a pivotal role in overseeing various aspects, including VIP partnerships, creative marketing briefs, content creation, influencer programs, UK + US strategies, gifting programs, and PR agency management.
CREATIVE MARKETING BRIEFS AND CONVERSION
Develop and execute creative marketing briefs tailored to specific creator campaigns aimed at maximizing conversion rates and brand engagement.
Collaborate closely with the marketing team to ensure alignment with overall brand messaging and objectives.
CONTENT CREATION WITH CREATORS
Ideate and co-create engaging content with influencers that resonate with our target audience and effectively communicate our brand story.
Provide guidance and support to influencers to ensure content meets brand guidelines and objectives.
Cultivate and maintain strong relationships with key influencers and VIP personalities to secure long-term partnerships and advocacy for the brand.
Strategically engage with VIP influencers to drive brand loyalty and amplify brand presence across various channels.
Develop and implement programs targeting nano influencers to tap into niche communities and amplify brand reach at a grassroots level.
Identify and onboard emerging talent with high engagement and potential for long-term collaboration.
BUILDING UK + US STRATEGIES:
Lead the development and execution of comprehensive creator partnership and PR strategies tailored to the unique market dynamics of the UK and US.
TEAM MANAGEMENT AND BUILD
MANAGE PR AGENCIES
Drive PR agencies in UK and US to ambitious KPIs
Work with agencies to brand build in key territories
Support with events and brand experience execution, amplifying awareness of these globally
Develop and maintain relationships with key talent, agencies, management and press in all territories to continue to drive coverage and awareness of REFY
Bachelor's degree in Marketing, Communications, PR or related field preferred
Minimum of 5 years of experience in influencer marketing and PR, with a proven track record of driving successful campaigns and partnerships.
Excellent communication and interpersonal skills, with the ability to build and maintain relationships with influencers and stakeholders.
Creative thinker with a passion for storytelling and content creation.
Strategic mindset with the ability to develop and execute data-driven influencer marketing strategies.
Experience managing cross-functional teams and projects.
OUR BENEFITS PACKAGE
~25 days holiday
~ Cycle to Work Scheme
~ Discretionary Bonus
~ Enhanced Maternity and Paternity Leave
~ Flexible Public Holidays
~ Product Allowance
~ Training and Development Budget
~ Vitality Health Insurance

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